Why England have overtaken Spain as Women’s Euro 2022 favourites head of their quarter-final July 19, 2022 Just two weeks ago, on the eve of Women’s Euro 2022, Spain were widely regarded as the favourites and England had much to do to justify their pre-tournament hype. A fortnight later, as the two teams prepare to meet in the first quarter-final in Brighton on Wednesday evening, the tables have turned. While Spain have [...]
Ed Warner: Challenge for women’s football is to create year-round interest July 14, 2022 Tournament organisers are learning to do right by women’s sport. But there’s a way to go yet. An Old Trafford sell-out for England’s opening match in the current Euros was widely and rightly applauded. Sticking Belgium and Iceland into the Academy Stadium at Manchester City’s Etihad Campus feels crass. We’ll never know how many might [...]
Record kit sales, bumper crowds and rising TV figures as England gets Women’s Euro fever July 12, 2022 England is getting Women’s Euro 2022 fever after the Lionesses kick-started their campaign with a record-breaking 8-0 win over Norway on Tuesday night. The thrashing of the two-time European champions has raised hopes that hosts England could claim a first major title in the women’s game later this month. And patriotic football fans are throwing [...]
Women’s Euro 2022: Brits to spend £175m on food and beer when Lionesses play N. Ireland on Friday July 12, 2022 Following the Lionesses’ historic 8-0 victory against Norway, Brits are catching football fever and are likely to spend almost £175m when England play Northern Ireland on Friday. Supporters will soak up the atmosphere of the Women’s Euro 2022 with 4.7m expected to tune in, with England already through to the quarter finals and N. Ireland, [...]
Women’s Euro 2022 ads: Which campaigns are the best… and worst? July 11, 2022 One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Manchester City sign up crypto app OKX as training kit partner in eight-figure deal July 11, 2022 Cryptocurrency trading app OKX is to become Manchester City’s new training kit partner in a deal understood to be worth tens of millions of pounds per season. The eight-figure agreement is initially for one season and will see OKX replace Expo 2020 Dubai on the training shirts of both the men’s and women’s team. The [...]
Land of hope and glory? England and what would count as success at Women’s Euro 2022 July 5, 2022 The 140ft projection of England captain Leah Williamson beamed onto Tower Bridge this week was a reminder that Women’s Euro 2022 is here and hopes, like the image itself, are high. Ticket sales have already broken records and the hosts, who open the tournament against Austria in Manchester on Wednesday night, are among the favourites [...]
All you need to do know about Women’s Euro 2022: Who England are playing and how to watch July 5, 2022 England is hosting Women’s Euro 2022 this month – and the home team are one of the favourites to win the tournament. Here is all you need to know about the Women’s European Championship. When is Women’s Euro 2022 happening? The tournament begins tomorrow, when England play Austria in Manchester, and is due to conclude [...]
FA director Baroness Sue Campbell on applying lessons from women’s game to disability football June 23, 2022 As Baroness Sue Campbell surveys the task ahead of her in disability football, she sees parallels with the job she took on when she joined the Football Association. “I came to the FA six years ago to put together a strategy to lead the women’s game and there are many, many similarities,” Campbell tells City [...]
Chelsea owner Todd Boehly named chairman as Marina Granovskaia exit confirmed June 22, 2022 Chelsea have confirmed that co-owner Todd Boehly will be the football club’s new chairman and that influential director Marina Granovskaia is to leave Stamford Bridge. American Boehly led the consortium that bought the club from Roman Abramovich last month after the Russian oligarch’s assets were frozen by the UK government. He is to be joined [...]