Wimbledon to serve strawberry flavoured fried chicken May 8, 2026 Strawberries and cream have been synonymous with the Wimbledon tennis Championships ever since the very first tournament in 1877, when the fruit was served to around 200 spectactors. These days some two million strawberries are served across the 14 days of the Championships, equating to almost 40 tonnes of the fruit. The All England Lawn [...]
Aryna Sabalenka raises Grand Slam boycott threat as pay row escalates May 5, 2026 Women’s world No1 Aryna Sabalenka has warned that top tennis players will boycott Grand Slams if their demands for more prize money and benefits continue to be resisted. Sabalenka was among a group of stars who criticised French Open chiefs at the weekend for failing to heed their calls, which have also been directed at [...]
AFC Wimbledon seeking fan investment at £26.8m valuation April 8, 2026 League One side AFC Wimbledon is seeking further investment at a valuation of £26.8m through crowdfunding. The Dons, who sit 16th in the third tier of English football, have registered themselves on investment platform Republic, offering up a maximum allocation of £68,125. The site states that this is an “opportunity to invest in AFCW PLC [...]
Tennis stars Sinner, Draper and Sabalenka turn up heat on Grand Slams March 25, 2026 Tennis stars including Jannik Sinner, Britain’s Jack Draper and Aryna Sabalenka have turned up the pressure on Grand Slam chiefs to agree to prize money increases and other reforms. Most of the top 10 from the men’s ATP and women’s WTA rankings are lobbying the Slams to raise the proportion of tournament revenue allocated to [...]
Wimbledon tennis expansion wins major battle after huge ruling on £200m plans March 19, 2026 The proposed £200m expansion of Wimbledon into an adjacent London golf course overcame a major hurdle today, with a judge ruling in favour of the All England Club. An appeal by campaign group Save Wimbledon Park resulted in a six-day hearing earlier this year, but Mr Justice Thompsell has landed on the side of the [...]
Fascinating Wimbledon exhibition reveals players drank champagne on court February 18, 2026 Suzanne Lenglen was the Serena Williams of her day. It was the Roaring Twenties and the six-time Wimbledon women’s singles champion was practically unbeatable. How? In breaks between games, she would neck champagne or cognac, passed to her by either her father or her coach. She gave it up once but then went back to [...]
Game, set, appeal: Wimbledon’s £200m expansion hits the court January 14, 2026 The battle over Wimbledon’s £200m expansion has reached match point: while tournament chiefs aim for a net gain of 39 new courts, a campaign group is fighting back by dragging the planning decision to the Court of Appeal. The All England Lawn Tennis Ground plans to build 39 new tennis courts and an 8,000-seat stadium [...]
Why 2025 in sport marketing was the year that changed everything December 30, 2025 For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating rights fees. In 2025, that script broke. This year forced brands, rights-holders and investors to confront harder truths about attention, technology and value, and in doing so, it reset how sport is bought, sold and measured. From [...]
Wimbledon set to get exemption from anti-ticket touting law for debentures November 19, 2025 Wimbledon chiefs are set to receive an exemption from legislation to be introduced in next year’s King’s Speech that would ban the resale of tickets above face value for sport and music events. The proposed new laws – designed to stamp out touting – would have a significant impact on the sale of debentures by [...]
Tennis stars on collision course with Grand Slams over reforms September 24, 2025 Leading tennis players including Jannik Sinner and Aryna Sabalenka are understood to be unhappy with the Grand Slams about a lack of progress over welfare, prize money and consultation reforms. The top 10 players from the men’s ATP and women’s WTA tours have been in discussions with Wimbledon, the French Open, the US Open and [...]