Good call: How Wimbledon’s comms help it to avoid break points June 28, 2026 Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]
Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium June 26, 2026 Novak Djokovic has joined General Atlantic, the firm that holds and investment in Mexico football’s Azteca Stadium. The Serbian tennis player – who will take on Wu Yibing at Wimbledon next week as he looks for an unlikely 25th Grand Slam title – will act as a global strategic advisor for the firm that has [...]
How onerous UK tax system can sting players at Wimbledon June 26, 2026 With the Wimbledon Championships set to begin on Monday, Pete Fairchild takes us through the (very) complex tax issues players face. At Wimbledon, while spectators sip on Pimm’s and eat strawberries, the world’s top tennis players are earning income on British soil. For stars such as Jannik Sinner and Carlos Alcaraz, competing in London means [...]
Wimbledon to stay on BBC as grand slam bucks paywall trend June 25, 2026 Wimbledon will remain on the BBC until 2033 after the public service broadcaster announced a deal extension with the All England Club. The Wimbledon Championships fortnight, which this year begins next Monday, is, in part, in cahoots with the government’s so-called Crown Jewels list – officially called the Ofcom Code on Sports and Other Listed [...]
Wimbledon property market drops ball ahead of Grand Slam June 25, 2026 Wimbledon’s property market has suffered an unforced error ahead of next month’s Grand Slam, as house prices slip in spite of the world-renowned tournament. Home to the world’s most prestigious tennis tournament, prices in the south-west suburb have fallen by almost 12 per cent over the last year, according to research conducted by independent estate [...]
Why Williams sisters return to SW19 is a win for Wimbledon brand June 18, 2026 Sarah Hartwell explains why the return of the Williams Sisters to Wimbledon is already a win Competition for the sport headlines is fierce in a World Cup summer, but the news that the Williams sisters will be returning to play in the doubles this year at Wimbledon temporarily took eyes off the football. But why? [...]
Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money? June 11, 2026 I’m sure I’ll enjoy much of the 2026 World Cup, provided I can stay awake late enough, but I’ll approach Euro 2028 with far greater enthusiasm. Home nations competing on home soil in British Summer Time and with advertisers and broadcasters whipping up interest among the general populace. What’s not to like, other than violent [...]
Exclusive: Roland Garros star and ATP chief in £450,000 tennis fund raise June 1, 2026 French Open star Elina Svitolina and the chief executive of the ATP Tour Eno Polo are part of a £450,000 fund raise for a French performance start-up, City AM can reveal. TIVA’s pre-seed will help to develop a series of marginal gains products aimed at skin contact between hands and tennis racket grips. APEX, a [...]
Wimbledon to serve strawberry flavoured fried chicken May 8, 2026 Strawberries and cream have been synonymous with the Wimbledon tennis Championships ever since the very first tournament in 1877, when the fruit was served to around 200 spectactors. These days some two million strawberries are served across the 14 days of the Championships, equating to almost 40 tonnes of the fruit. The All England Lawn [...]
Aryna Sabalenka raises Grand Slam boycott threat as pay row escalates May 5, 2026 Women’s world No1 Aryna Sabalenka has warned that top tennis players will boycott Grand Slams if their demands for more prize money and benefits continue to be resisted. Sabalenka was among a group of stars who criticised French Open chiefs at the weekend for failing to heed their calls, which have also been directed at [...]