Exclusive: E1 Series set for London debut in showcase on Thames Sport Business Electric powerboat series E1, which features teams owned by stars including Will Smith, LeBron James and Rafael Nadal, will make its London debut this summer. An exhibition of E1’s high-speed RaceBird boats is set to take place on the Thames near Westminster on 2 July as the series looks to build its presence in the [...]
Kohli set for switch from Puma to Indian firm Agilitas Sport Business India cricket superstar Virat Kohli has reportedly swapped sportswear giant Puma for startup Agilitas. Reports out of India suggest Kohli has invested in the Indian start up, whose founders include former Puma executive Atul Bajaj and Abhishek Ganguly, as part of the deal. The as yet not fully launched Bengaluru firm were able to lure [...]
Tom Brady team wins E1 championship Sport Tom Brady’s E1 team won the inaugural championship after a curtailed opening season. After only five races the former NFL star’s team were crowned winners of the all-electric boating series. He fended off teams with involvements from the likes of Sergio Perez, Virat Kohli and Rafael Nadal. Winning team owner, Brady, said “It feels amazing [...]
E1, Puerto Banus and Saudi Arabia: The PIF mission to lure fans June 3, 2024 Why was the marina of Puerto Banus full of electric speed boats backed by the Saudi Arabian Public Investment Fund? Matt Hardy went to find out why the E1 Series is making a splash. Lady Haya, a 64m superyacht owned by the Saudi Arabian royal family, dominates the secluded marina of Puerto Banus. The so-called [...]