Scheffler dethrones Woods as PGA Tour all-time top earner after 26 years Sport Business Scottie Scheffler has ended Tiger Woods’s 26-year reign at the top of the all-time PGA Tour prize money list after winning the season-ending Tour Championship. Scheffler’s three-shot victory at East Lake clinched the FedEx Cup and earned the world No1 $10m, taking the 30-year-old’s career total to more than $130m. Woods congratulated Scheffler in a [...]
Extraordinary athletes, ordinary content: why even Nike should make more of its talent Sport Business Nike’s former global editor, Dan Rookwood, argues that brands are leaving value on the table by wasting their allocated time with star athletes. Since landing my first job on the sports desk of The Guardian’s website in 2000, I’ve spent a good chunk of my career interviewing athletes. Sometimes it has been a joy – [...]
Rory McIlroy Masters win sets him up to break Tiger Woods prize money record Sport Business Rory McIlroy could eclipse Tiger Woods’s all-time PGA Tour prize money record this year following his successful defence of the Masters. McIlroy held off the challenge of world No1 Scottie Scheffler, England’s Justin Rose and American Cameron Young to retain the Green Jacket at Augusta on Sunday. The Northern Irishman’s second Masters win earned him [...]
Woods to McIlroy: How Tiger Slam at Masters reshaped economics of sport April 7, 2026 Ahead of the Masters, Nick Keller marks 25 years since Tiger Woods won the Tiger Slam and sports consumption changed forever. When Tiger Woods completed the ‘Tiger Slam’ in 2001 – holding all four major championships at once – it wasn’t just a sporting achievement. It was a cultural marker for how modern sport would [...]
Tiger Woods Masters fitness update hands boost to golf TV channels March 25, 2026 Broadcasters’ prospects of attracting bumper viewing figures for the Masters have been boosted after Tiger Woods said he hoped to play at Augusta next month. Woods made his competitive return in the finals of TGL, the hybrid golf league he founded with Rory McIlroy, on Tuesday night. And although the 50-year-old’s Jupiter Links team lost [...]
Tiger Woods and Rory McIlroy to launch new sports league with NFL February 13, 2026 Tiger Woods, Rory McIlroy and their TMRW Sports venture are set to partner with the NFL to launch a flag football league in the US by 2028. TMRW Sports, which boasts a galaxy of star investors from sport, entertainment and high finance, has been selected to operate the flag football project, according to multiple reports [...]
‘Luke Littler is the Tiger Woods of darts. He’s made the sport aspirational’ December 10, 2025 When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye. “We made quite a bit of noise,” Target group CEO James Tattersall tells City AM. “We put [...]
Laurie Canter on hopping fences to play golf, investing and Dryvebox June 26, 2025 English golfer Laurie Canter on the sport’s accessibility problem, his passion for business and investing in mobile golf simulator business Dryvebox. Laurie Canter took the first steps towards a career in professional golf by hopping the fence to the public course across the road from his childhood home in Bath. Twenty-odd years later he is [...]
Scheffler passes £60m earnings with US PGA victory May 19, 2025 World No1 Scottie Scheffler has become only the fourth golfer to surpass $80m (£60m) in career earnings after winning the US PGA Championship on Sunday. Scheffler withstood a final-day charge from Spain’s Jon Rahm at Quail Hollow to claim his third major title and prize money of $3.3m (£2.5m). The American has now banked $82m [...]
Masters: McIlroy closes in on $121m Tiger Woods prize money target April 14, 2025 Masters champion Rory McIlroy has closed the gap to Tiger Woods in the PGA prize money rankings after completing golf’s career grand slam on Sunday at Augusta National. It was the Northern Irishman’s first major since 2014 and he won it with victory over Englishman Justin Rose in a play-off. The feat at the iconic [...]