The Capitalist: Lord Sugar forsakes Zoom etiquette at Apprentice Q&A Opinion Lord Sugar's Zoom faux pas at Apprentice Q&A, Benedict Cumberbatch's Nimby campaign and a dry January for the BBPA in this week's The Capitalist.
The Apprentice 2026: the cast, celebrity appearances and exotic locations Life&Style The Apprentice 2026 returns at the end of the month, with show insiders predicting it’ll be broadcast on the final Thursday in January, as per previous years, although the exact launch date has yet to be confirmed. The 20th season of The Apprentice sees Lord Sugar return with co-hosts Baroness Karren Brady and Tim Campbell [...]
Lord Alan Sugar-backed recruiter enters the red Business A recruitment company founded by a finalist on The Apprentice and backed by Lord Alan Sugar fell into the red during its latest financial year, it has been revealed. Harper Fox Partners was set up by Scarlett Allen-Horton who was the runner up in series 15 of hit BBC One show The Apprentice. Despite being [...]
The Apprentice winner Harpreet Kaur speaks out after firm shuts down November 7, 2025 Harpreet Kaur has spoken out after the company Lord Alan Sugar invested in following her victory on The Apprentice in 2022 collapsed. City AM reported earlier this week that Oh So Yum entered voluntary liquidation at the end of October owing to a six-figure sum to its creditors. The dessert company had secured a £250,000 [...]
Harpreet Kaur: Firm founded by winner of The Apprentice collapses November 3, 2025 A company founded by Harpreet Kaur, who won The Apprentice in 2022, has been shut down owing to a six-figure sum. Oh So Yum was placed into voluntary liquidation at the end of October, according to filings with Companies House and The Gazette, with Paul Palmer of Marshall Peters appointed to oversee the process. Harpreet [...]
The Apprentice star gets £20m pay day after Lord Alan Sugar deal September 16, 2025 A star of hit BBC One show The Apprentice has enjoyed a bumper pay day to the tune of £20m for the year after buying out Lord Alan Sugar. Entrepreneur Susie Ma, who was a finalist on the 2011 series, took back full control of the company she founded in 2004 at the age of [...]
The Apprentice winner makes first profit after Lord Alan Sugar backing July 10, 2025 A winner of hit BBC show The Apprentice has seen her company enter the black for the first time after Lord Alan Sugar signed up as an investor. Rachel Woolford emerged victorious in 2024’s series after triumphing over pie company chief Phil Turner in the final. As a result, Woolford secured a £250,000 investment from [...]
How reality TV is shaping a new generation of entrepreneurs May 3, 2025 Shows like The Apprentice have shown business makes for great TV, but they're also shaping a generation of entrepreneurs.
Alan Sugar’s empire hails record profit despite falling sales March 11, 2025 A group controlled by The Apprentice star Lord Alan Sugar has posted a record profit despite falling sales, it has been revealed. Amshold Trading has reported a pre-tax profit of £10.8m for the 12 months to 30 September, 2024, up from the £8.4m it achieved in the prior period. However, new accounts filed with Companies [...]
Alan Sugar: The Apprentice star sells entire stake in recruitment firm March 5, 2025 Lord Alan Sugar has sold his entire stake in an engineering and technology recruitment agency which he has backed for more than four years. Hernshead Group was set up by Tom Johnson in 2019 who shortly afterwards persuaded Lord Alan Sugar to invest despite him not going on hit BBC One show, The Apprentice. Johnson [...]