The Apprentice winner makes first profit after Lord Alan Sugar backing July 10, 2025 A winner of hit BBC show The Apprentice has seen her company enter the black for the first time after Lord Alan Sugar signed up as an investor. Rachel Woolford emerged victorious in 2024’s series after triumphing over pie company chief Phil Turner in the final. As a result, Woolford secured a £250,000 investment from [...]
How reality TV is shaping a new generation of entrepreneurs May 3, 2025 Shows like The Apprentice have shown business makes for great TV, but they're also shaping a generation of entrepreneurs.
Alan Sugar’s empire hails record profit despite falling sales March 11, 2025 A group controlled by The Apprentice star Lord Alan Sugar has posted a record profit despite falling sales, it has been revealed. Amshold Trading has reported a pre-tax profit of £10.8m for the 12 months to 30 September, 2024, up from the £8.4m it achieved in the prior period. However, new accounts filed with Companies [...]
Alan Sugar: The Apprentice star sells entire stake in recruitment firm March 5, 2025 Lord Alan Sugar has sold his entire stake in an engineering and technology recruitment agency which he has backed for more than four years. Hernshead Group was set up by Tom Johnson in 2019 who shortly afterwards persuaded Lord Alan Sugar to invest despite him not going on hit BBC One show, The Apprentice. Johnson [...]
‘I won The Apprentice nearly 20 years ago!’: Tim Campbell on his career since January 16, 2025 Tim Campbell was crowned the first ever winner of The Apprentice. We catch up with him this week to find out about the rest of his career.
Alan Sugar’s property empire returns to profit after huge loss November 25, 2024 The Apprentice star Lord Alan Sugar’s property empire returned to the black during its latest financial year after recovering from a huge loss, it has been revealed. Amshold, the company which Lord Sugar holds his property investments, achieved a pre-tax profit of £932,000 for the 12 months to 30 June, 2024. The latest figure, revealed in [...]
‘You’re fired’: The Apprentice star Lord Alan Sugar accused of treating Parliament with contempt September 5, 2024 Lord Alan Sugar, the star of BBC One hit The Apprentice, has been accused of treating Parliament with “contempt”. The business tycoon was told “You’re fired” in a row over his long-running failure to take part in proceedings in the House of Lords. Lord Sugar was given a dose of his own boardroom medicine after [...]
A sweet deal: Pricey central London pad once owned by Lord Sugar goes up for sale July 27, 2024 The lavish London pad once owned by star of The Apprentice star Lord Sugar is up for sale, but it will set you back quite a lot. The property – on the corner of Old Park Lane and Piccadilly – comes with a price tag of £26m, after having recently-been refurbished. It spans more than [...]
Lord Alan Sugar invests in The Apprentice star’s business June 21, 2024 Lord Alan Sugar has formally invested in the company run by a star of the latest series of The Apprentice.
The Apprentice: Former winner’s company once backed by Lord Sugar at risk of being shut down May 22, 2024 A company set up by a former winner of The Apprentice and previously backed by Lord Alan Sugar is at risk of being forcibly shut down.