21.3bn reasons why TCS partners with the London Marathon Sport Business Partnering with the London Marathon has helped b2b-focused TCS grow its brand value tenfold, says the company’s chief marketing officer Abhinav Kumar. TCS can point to plenty of reasons for partnering with the London Marathon and other endurance races – 21.3 billion of them, in fact. That figure represents the global IT services and consulting [...]
Fund-racing: London Marathon runners smash world record for charity Sport Business Five months on from the race the final total has been confirmed, dwarfing the previous record of £66.4m.