Steven Bartlett: Dragons’ Den star signs the ‘biggest deal of my life’ Business Dragons’ Den star Steven Bartlett has said he’s “signed the biggest deal of my life” after becoming a co-owner of a US technology company. The entrepreneur has agreed a “major, double digit equity investment deal” in LA-based Stan Store. The business is led by chief executive John Hu who set up the firm in 2021. [...]
Zoe advert featuring Steven Bartlett banned for being ‘misleading’ Retail An advert featuring Dragons’ Den star Steven Bartlett for nutrition brand Zoe has been banned after being ruled to be misleading. The Advertising Standards Authority (ASA) has found against the Facebook advert for Zoe’s Daily30+ supplement which the brand claimed contained “just real food” and “no ultra-processed” ingredients. The watchdog said the advert, which included [...]
How Steven Bartlett’s first Dragons’ Den investment collapsed Retail The full story of how the first company that Steven Bartlett invested in when he joined hit BBC One show Dragons’ Den collapsed and was rescued has been revealed for the first time. City AM reported in March that artisan cheese retailer Cheesegeek had been acquired by Scotland-based Albex Group for what was then described [...]
Steven Bartlett tightens grip on Diary of a CEO maker April 25, 2025 Steven Bartlett has increased his stake in the group behind his Diary of a CEO podcast. The Dragons’ Den star has bought 150,000 extra shares in Flight Story Group from fellow co-founder Oliver Yonchev who left in August. The deal for Steven Bartlett to buy his business partner out was completed last year but has [...]
Steven Bartlett’s first Dragons’ Den investment rescued after administration collapse March 17, 2025 The first company that Steven Bartlett invested in when he joined hit BBC One show Dragons’ Den has been rescued after collapsing into administration. Artisan cheese retailer Cheesegeek has been snapped up by Scotland-based Albex Group for an undisclosed sum. The news, which was first reported by The Grocer, comes after Steven Bartlett bought a [...]
Dragons’ Den star Steven Bartlett quits Huel board February 4, 2025 Dragons’ Den star Steven Bartlett has stepped down as a director of nutrition brand Huel, it has been revealed. The celebrity entrepreneur, who has been a long-time investor in the company, had held the role since early 2021. However, a new filing with Companies House has confirmed the Diary of a CEO podcast host has [...]
Steven Bartlett faces questions over hit Diary of a CEO podcast December 13, 2024 Dragons’ Den star Steven Bartlett is facing questions over his hit Diary of a CEO podcast after a investigation by BBC News raised concerns over health claims made by several guests. The entrepreneur, who made his fortune after co-founding Social Chain in Manchester after dropping out of university, has been accused of amplifying harmful health [...]
Huel: Record sales as profit triples at brand backed by celebrities November 18, 2024 Huel, which counts the likes of Idris Elba, Steven Bartlett and Jonathan Ross among its investors, has reported record sales as a profit almost tripled during its latest financial year. The Hertfordshire-headquartered company, which is known for its vitamin-enriched food items, has reported a revenue of £214m for the 12 months to 31 July, 2024, up from the £184.5m [...]
Ladbible and Onthebeach founders back investor led by Steven Bartlett’s former business partner November 5, 2024 The founders of Ladbible and Onthebeach have backed a venture capital firm that is led by the former business partner of Dragons’ Den star, Steven Bartlett. Solly Solomou, the chief executive of Manchester-headquartered Ladbible Group, has invested in Wilmslow-based Fearless Adventures alongside Onthebeach’s Simon Cooper, who will become its chairman. Solomou has invested through his [...]
Huel and Zoe adverts featuring Dragons’ Den star Steven Bartlett banned August 14, 2024 Adverts featuring Dragons’ Den star Steven Bartlett for nutrition brands Zoe and Huel have been banned after it was ruled they failed to disclose their commercial relationship with the celebrity entrepreneur. The Advertising Standards Authority (ASA) has said the adverts, which were seen on Facebook in February, “omitted material information” about their links to Bartlett. [...]