Huel rapped for ‘irresponsible’ Spencer Matthews ad Retail Huel, the meal replacement drink backed by Steven Bartlett, has been rapped by the advertising watchdog for an “irresponsible” ad featuring Made In Chelsea star Spencer Matthews. The drinks firm, which is owned by French food giant Danone, paid for a video featuring Matthews to be circulated on Instagram and Youtube. Both adverts have been [...]
Huel scooped up by French food giant Danone Retail Huel, the meal-in-a-bottle brand backed by Steven Bartlett, is to be bought by French food giant Danone in a deal worth around €1bn, winning its British founder a £400m payout. The protein shake maker has agreed to a sale to the French consumer goods company as part of its pivot towards nutrition under its new chief [...]
Steven Bartlett hiring journalists for new tech news site Media Dragons’ Den entrepreneur Steven Bartlett has set up his own journalism website focused on technology news, City AM can reveal. The website, Founded.com, is to report on technology companies based in the UK and US and is expected to officially launch in the middle of December. A total of 10 journalists, as well as an [...]
Steven Bartlett resigns from Diary of a CEO maker October 23, 2025 Dragons’ Den star Steven Bartlett has stepped down as a director of the company behind his Diary of a CEO podcast. The celebrity entrepreneur no longer holds the role at the London-headquartered Flight Story Group, according to a new filing with Companies House. A spokesperson for the businessman said: “Steven Bartlett is currently in the [...]
Steven Bartlett-backed matcha drink Perfect Ted rockets in value September 1, 2025 PerfectTed, the matcha energy drink brand backed by Dragons’ Den star Steven Bartlett, has rocketed in value, it has been revealed. The company, which was founded in 2021 by Marisa Poster and brothers Teddie and Levi Levenfiche, appeared on BBC One show Dragons’ Den in 2023 and won the backing of Steven Bartlett as well as [...]
Social Chain: Steven Bartlett’s first company returns to the black September 1, 2025 Social Chain, the media agency which was co-founded by Dragons’ Den star Steven Bartlett, has made its first profit since 2021, it has been revealed. The business, which was also set up by Dominic McGregor, has posted a pre-tax profit of £645,667 for 2024. New accounts filed with Companies House show that Social Chain’s return [...]
Steven Bartlett: Dragons’ Den star quits PR agency he owns July 23, 2025 Dragons’ Den star Steven Bartlett has stepped down as a director of a PR agency he bought three years ago. The Diary of a CEO podcast host’s company, Flight Story, acquired London-based R Agency in 2022 for an undisclosed sum. The firm was set up by Rebecca Ridge in 2013 and has worked with the [...]
Steven Bartlett: Dragons’ Den star signs the ‘biggest deal of my life’ May 27, 2025 Dragons’ Den star Steven Bartlett has said he’s “signed the biggest deal of my life” after becoming a co-owner of a US technology company. The entrepreneur has agreed a “major, double digit equity investment deal” in LA-based Stan Store. The business is led by chief executive John Hu who set up the firm in 2021. [...]
Zoe advert featuring Steven Bartlett banned for being ‘misleading’ May 21, 2025 An advert featuring Dragons’ Den star Steven Bartlett for nutrition brand Zoe has been banned after being ruled to be misleading. The Advertising Standards Authority (ASA) has found against the Facebook advert for Zoe’s Daily30+ supplement which the brand claimed contained “just real food” and “no ultra-processed” ingredients. The watchdog said the advert, which included [...]
How Steven Bartlett’s first Dragons’ Den investment collapsed May 14, 2025 The full story of how the first company that Steven Bartlett invested in when he joined hit BBC One show Dragons’ Den collapsed and was rescued has been revealed for the first time. City AM reported in March that artisan cheese retailer Cheesegeek had been acquired by Scotland-based Albex Group for what was then described [...]