Fifa biennial World Cup claims questioned by sport industry experts December 21, 2021 Leading figures in sports marketing have questioned Fifa’s claim that switching to biennial men’s World Cups would drive a huge revenue increase. Football’s world governing body revived the argument to stage its showpiece more regularly on Monday by presenting research that estimated the change would boost income by 60 per cent over the first four [...]
Clifford Chance paid €2m by European Super League before it failed December 9, 2021 City Law firm Clifford Chance LLP were among the recipients of over €4m (£3.4m) paid out by the European Super League in the months before it failed, according to reports. The firm was one of two major international law firms as well as eight media agencies, according to Bloomberg News, which first reported the news. [...]
Record £3.2bn in private equity deals for sports teams as funds target football, rugby and F1 November 22, 2021 The last twelve months saw a record £3.2bn of sports team acquisitions by private equity funds, almost treble last year’s total, as they targeted football, rugby and Formula 1 teams, according to new data shared with City A.M. this afternoon. Last year saw an all-time high of 11 PE purchases of stakes in sports teams [...]
Sports data company 4GLOBAL looks to score a £4m AIM IPO in London November 22, 2021 The UK-based 4GLOBAL, which focuses on the promotion and measurement of physical activity in large sporting events, said it expected to be admitted for trading in early December 2021 after a placing of up to £4m.
Premier League on rocky road with plans to regulate sponsorship deals in wake of Newcastle takeover November 18, 2021 The recent takeover of Newcastle United by the Saudi Arabia’s Public Investment Fund created quite a storm – both in the media and, according to reports, the other Premier League clubs. Since the introduction of so-called financial fair play regulations at the start of season 2013-14 – known as the Profitability and Sustainability Rules in [...]
Premier League on the verge of £1.5bn US TV deal November 15, 2021 The Premier League is closing in on the sale of its US television rights for a record $2bn (£1.5bn).
‘F*** them all’: Lewis Hamilton delivers supreme recovery drive from last to fifth at Brazilian Grand Prix November 14, 2021 Lewis Hamilton declared his fading bid to win a record eighth championship is “not over yet” as he delivered a supreme recovery drive from last to fifth in Saturday’s sprint race at the Brazilian Grand Prix. Hamilton’s title tilt was dealt a major setback after he was excluded from Friday’s qualifying and thrown from first [...]
Ed Warner: Why sponsors should beat a path to Yorkshire November 11, 2021 Yorkshire County Cricket Club might just be the most exciting sponsorship proposition right now. Mired in a racism crisis of its own making, deserted by its full roster of corporate partners, staring down the barrel of a parliamentary select committee, investigated by the Equality and Human Rights Commission – but with a new chair and [...]
European Tour to rebrand as DP World Tour November 9, 2021 The European Tour has announced that it will rebrand as the DP World Tour from next season. The move will see the tour’s total prize money top $200m for the first time and comes amid renewed efforts from Saudi Arabia to lure the world’s top players to a new breakaway circuit. “This is hugely significant [...]
The light fantastic: How Okkulo is looking to ‘re-code’ athletes’ vision November 9, 2021 Filmmaker Mel O’Connor has had quite the story arc. He quit his job on Emmerdale and turned down work on an Idris Elba movie to follow his dream of developing an altogether different kind of visual experience. The result is a product, Okkulo, that he believes can not only revolutionise sport science but may also [...]