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      Whitbred owns Premier Inn, Beefeater and several restaurant brands.

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Sports money

  • Tiger Woods confirms end of 27-year, $500m partnership with Nike

    January 8, 2024

    Woods earned more than half a billion dollars from the 27-year partnership.

  • Jamie George: England players split with RPA for independence

    January 8, 2024

    England hooker Jamie George insists that the internationals team’s split from the Rugby Players Association (RPA) in favour of negotiating their own contracts with Twickenham chiefs was simply about independence. Saracens No2 George is one of five player-directors of Team England Rugby Ltd, alongside fellow internationals Ellis Genge, Maro Itoje, Joe Marler and Anthony Watson, [...]

  • Paris 2024: Olympics at risk of empty seats amid ticket sale fears

    January 8, 2024

    With just 200 days to go until what has been promised to be one of the most exceptional Olympic Games of the modern age, City A.M. research shows that 55 medal sessions still have tickets available to purchase. It raises questions over whether ticket prices are too high, whether the demand is there and whether [...]

  • Darts sensation Littler could earn six-figure sponsors but he is no Raducanu

    January 3, 2024

    Whether you compare Luke Littler to Emma Raducanu or Ronnie O’Sullivan, there’s one certainty no matter the result of tonight’s Darts World Championships final: there will be commercial interest in the 16-year-old sensation. Young success is no stranger to the world of commercial sponsorship and deal making. When 18-year-old Raducanu won the US Open in [...]

  • The top sports events to watch in London in 2024

    January 3, 2024

    The coming 12 months will see London at the heart of a number of iconic sports events. From sport which returns annually to European finals that the city has bid for, here are 15 of the top events to put in your calendar for 2024. Men’s and Women’s Guinness Six Nations 10 February, 9, March, [...]

  • Sports Law in 2024: The cases that will define the year

    December 31, 2023

    The courtroom (or more often, arbitration centre) has long been an important field of competition in sport, but the day-to-day news may never before have contained so many high-profile cases in the sector.  We take a look at the decisions and disputes that will define 2024 as a year in sports law. Football For those [...]

  • ‘The stupid footballer is dead’: Why 2023 was the year of the athlete investor

    December 29, 2023

    Jordan and Beckham were the pioneers, but this tremd shows no signs of slowing.

  • Deloitte’s key sport investment trends of 2023: $1bn+ deals, MCO and women’s sport

    December 27, 2023

    Deloitte's Sports Business Group digs into what drove the deals in 2023.

  • What Everton fans should know about 777 Partners’ ownership of Vasco da Gama

    December 20, 2023

    Some connected to the Brazilian club have grown concerned about the ownership's approach.

  • IPL Auction: Mitchell Starc lands record £2.34m contract with Kolkata Knight Riders

    December 19, 2023

    Starc will earn more than £2m for a few weeks' work in spring 2024.

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