A Minister for Sport would change the game. If only politicians listened May 30, 2024 Sport matters to me. A lot. Probably to you too, otherwise why else are you reading this? Physical health, mental displacement, tribal identity, emotional immersion, empathy, joy, endorphins. All these gifts and more – including an appreciation of sport’s value to the society I live in. Enough to want our politicians to nurture it. Actually [...]
Cazoo has collapsed. Was its bold approach to sport sponsorship to blame? May 30, 2024 Last week, online car dealership Cazoo collapsed into administration. The brand had made a name as one of Europe's most prolific sponsors - was this to blame?
Euro 2024 branding: There will be no escaping football fever this year May 28, 2024 Euro 2024 is not just about football on the pitch. Brands use this period of captive audience for their own benefit. Either way, as Daniel Sproul writes, there’s no escaping football fever. The summer of sport kicks off in earnest on 14 June with Euro 2024 – and brands across Europe and in the UK [...]
Epic sporting weekend proves sport can be cog in any government agenda May 28, 2024 With a General Election in full swing across the nation sports fans were treated to an epic weekend of action. So with so many events pencilled in across the next five years and numerous more beyond that, our politicians should promote sport to a priority talking point. City A.M. Deputy Sports Editor Matt Hardy writes. [...]
Championship play-off final: Has the richest game in football peaked in value? May 25, 2024 The match is estimated to be worth £170m to £305m in additional revenue to the winners.
Football regulator delayed by Rishi Sunak’s surprise General Election call May 23, 2024 The Football Governance Bill will not be passed before Parliament is dissolved in a week’s time.
British Cycling and Lloyds Bank announce long-term partnership May 23, 2024 British Cycling and Lloyds Bank have announced a long-term deal which will see the high street bellwether feature as a lead partner of the two-wheeled discipline. As part of the deal Lloyds will become the title sponsor of the Tour of Britain with their logo on the Great Britain Cycling Team. It is understood to [...]
Ed Warner: Why football clubs have a problem with season ticket holders May 23, 2024 Our sport business columnist on why clubs tend to prefer day trippers.
Oaktree Capital seizes Italian football giants Inter Milan over unpaid debt of £335m May 22, 2024 Suning’s debt relates to a loan of €270m taken out in 2021, which has accrued interest at 12 per cent and was due for repayment on Tuesday.
Football regulator boss eases England World Cup ban fears with Fifa talks May 21, 2024 Sports lawyers have warned Fifa could take the Football Association to task over the regulator’s remit.