Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon? July 4, 2024 Our columnists also takes on Air France, Seb Coe and England's PR team.
How ‘tenniscore’ trend and Zendaya served up retail sales boost for Wimbledon July 1, 2024 Wimbledon has capitalised on one of this summer’s hottest trends, fuelled by celebrity fashion and Zendaya-starring movie Challengers.
Summer of Sport: Insights from the Cannes Lions Jury Room June 29, 2024 The Summer of Sport was a key topic at the Cannes Lions, and Louise Johnson, CEO of Fuse, was president of sports and entertainment on the Cote D’Azur. She lets us into the secrets of what hits the jackpot. For one week every year the great and the good of the marketing and advertising industry [...]
Ed Warner: Why athletics still hits different at the Olympics June 27, 2024 Our columnist tackles this week's big takling points in sports business.
Hackers from Russia blamed for attacks on Euro 2024 broadcasts June 26, 2024 Security experts have warned that hacks on broadcasters which have brought down their Euro 2024 coverage are likely to be Russian attempts to interfere with the tournament. Russia was barred from competing at the European Championships in Germany and much of international sport after the country’s illegal invasion of Ukraine in 2022. Polish TV network [...]
How contentious Rule 40 will affect marketing around Paris 2024 Olympic Games June 19, 2024 Brands could be forced to scrap campaigns if they flout this rule.
Michael Johnson announces Grand Slam Track with Sydney McLaughlin-Levrone June 18, 2024 Michael Johnson’s challenger athletics tour was announced yesterday with Grand Slam Track set to contract racers to four Slams per year with prize money up to $100,000 per event. The idea has $30m of backing from a number of sources and will see four Slams between April and September, starting next year, and apparently avoiding [...]
‘British tennis is in the best shape ever’: LTA bullish despite Andy Murray’s impending exit June 17, 2024 The LTA is looking to the future with confidence as the grass season cranks up at Queen's Club this week.
LTA in talks over £5m-a-year deal for expanded Queen’s Club championships June 16, 2024 The LTA wants a global brand to take the rights for a minimum of three years.
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]