Economy boosted by record number of adults exercising Sport Sport England has revealed that more adults than ever are doing the recommended amount of exercise – and it’s also a shot in the arm for the economy. The organisation’s latest Active Lives report found that 63.7 per cent of adults in England – 30m people – are doing at least 150 minutes of moderate [...]
The generation game: How sport should prevent young people deserting it Sport Business Are young people into sport anymore? It’s a question we are hearing more and more often, and one that is causing a concern for some leaders. So should they be worried? Gen Z (born 1996-2010) are half as likely to describe themselves as passionate sports fans, compared to Millennials (born 1980-1995). Their traditional viewership also [...]