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Sport Business

  • British ‘future star’ signs first Formula 1 contract after ‘phenomenal’ Ferrari cameo

    July 4, 2024

    Bearman finished seventh when called upon by Ferrari as a last-minute stand-in at the Saudi Arabian Grand Prix.

  • Ed Warner: Ronaldo, Federer, Bolt, Biles – what makes a sporting icon?

    July 4, 2024

    Our columnists also takes on Air France, Seb Coe and England's PR team.

  • How ‘tenniscore’ trend and Zendaya served up retail sales boost for Wimbledon

    July 1, 2024

    Wimbledon has capitalised on one of this summer’s hottest trends, fuelled by celebrity fashion and Zendaya-starring movie Challengers. 

  • Aston Villa sell Douglas Luiz as Premier League clubs race to beat PSR deadline

    June 30, 2024

    Villa, Chelsea, Leicester and West Ham have completed a swathe of transfers just in time.

  • Summer of Sport: Insights from the Cannes Lions Jury Room

    June 29, 2024

    The Summer of Sport was a key topic at the Cannes Lions, and Louise Johnson, CEO of Fuse, was president of sports and entertainment on the Cote D’Azur. She lets us into the secrets of what hits the jackpot. For one week every year the great and the good of the marketing and advertising industry [...]

  • Tamworth’s Snowdome welcomes return of winter vacationers as its profit continues to climb

    June 28, 2024

    Tamworth Snowdome said families still see it as "a fun day out" following a year which saw the attraction inch further into the black following a tough few years.

  • Science in Sport loses millions in sales but insists new leadership will return group to growth

    June 28, 2024

    Nutrition specialist Science in Sport has seen its sales fall following a shift in its strategy, but insists its new leadership team is making "significant progress".

  • Kerr-ching: First British athlete signs up for Johnson’s lucrative Grand Slam Track

    June 27, 2024

    Kerr, world champion over 1500m, joins US hurdler Sydney McLaughlin in committing to the new competition.

  • Global Chess League: Rivalling IPL, tapping into trends and now coming to London

    June 27, 2024

    It borrows heavily from cricket’s Indian Premier League in a bid to replicate its success.

  • Ed Warner: Why athletics still hits different at the Olympics

    June 27, 2024

    Our columnist tackles this week's big takling points in sports business.

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