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Sport Business

  • T100 Triathlon partners with Visit Qatar for season rebrand and new finale

    January 28, 2025

    The T100 Triathlon World Tour has partnered with Visit Qatar in a deal that will see the expanded nine-race season rebranded the T100 Race to Qatar.  Doha and Lusail will also stage the finale to the tour, where 20 of the best men’s and women’s triathletes will battle to be crowned T100 World Champions, for [...]

  • Top executives back sport clubs and tech as attractive investments

    January 28, 2025

    Over two thirds of business executives see clubs and franchises as the most attractive investment opportunity over the next half-decade, new research has revealed. Over a quarter of executives asked instead said leagues and federations were preferred while nearly one fifth favoured participation events, according to Altman Solon’s Global Sports Survey. It is a tonic [...]

  • Fans issue warning to Ratcliffe over Manchester United sponsors

    January 27, 2025

    The Manchester United Supporters’ Trust (MUST) has warned Sir Jim Ratcliffe that fans have the power to drive away sponsors if the club does not freeze ticket prices.  Old Trafford regulars fear that co-owner Ratcliffe will hike prices for next season as he looks to reverse losses of more than £300m in the last three [...]

  • Barclays becomes main sponsor of Lord’s and MCC

    January 27, 2025

    Barclays has expanded its sports sponsorship portfolio by becoming principal partner of Lord’s Cricket Ground and its owner, Marylebone Cricket Club (MCC). The multi-year partnership, effective immediately, sees the Home of Cricket’s iconic Media Centre renamed the Barclays Media Centre.  It will also mean the bank making “one of the largest ever donations” to the [...]

  • How immigration rules affect football clubs in the January transfer window

    January 26, 2025

    Immigration lawyer Hateem Ali on how quotas on overseas players affect Premier League teams’ business during the January transfer window. Although we now have a new government, we are unlikely to see any dramatic changes to the Governing Body Endorsement (GBE) rules which were originally implemented in 2021 following a lengthy consultation with the Football [...]

  • How football stadia became the new battleground for top clubs

    January 25, 2025

    It’s no coincidence that Real Madrid have strengthened their position as football’s richest club in the year that they fully reopened their Santiago Bernabeu stadium after a £1bn revamp.  Stadia – or rather, how to make more money out of them – are a growing battleground among top clubs eager to mine new sources of [...]

  • NBA Europe? League ‘looking very closely’ at new competition, says Silver

    January 24, 2025

    NBA commissioner Adam Silver has dropped the clearest hint yet that it will push ahead with plans to launch a basketball league in Europe. Silver said he had been encouraged by talks with clubs, media, sponsors and governing body Fiba during talks ahead of the NBA’s two games in Paris this week. “While Europe continues [...]

  • HSBC Championships: Bank replaces Cinch as Queen’s Club sponsor

    January 23, 2025

    HSBC has doubled down on tennis by taking title sponsorship of the new combined men’s and women’s championships at Queen’s Club.  The bank, which already counts Emma Raducanu and Tim Henman as ambassadors, has signed a four-year agreement with the Lawn Tennis Association (LTA). This year the traditional pre-Wimbledon event in west London will add [...]

  • Football Governance Bill ‘weird’ and regulator could be ‘terrible’, says Brady

    January 23, 2025

    West Ham United vice-chair Karren Brady has laid out her case for opposing the introduction of the football regulator, arguing that it “could have a really detrimental effect” on the game. Baroness Brady has been one of the most vocal peers in questioning the plans for a watchdog, the key plank of the Football Governance [...]

  • Clear and simple calendars like NFL, not tennis, should be applauded in sport

    January 23, 2025

    The NFL, unlike tennis, should be applauded for its clear and simple sport calendar that sees athletes thrive, writes Ed Warner. Naomi Osaka, Gael Monfils, Jack Draper. Each retired from the Australian Open mid-match. No substitutes bench in tennis, so the ultimate anticlimax for spectators. Injuries are an occupational hazard, but across sport the sheer [...]

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