What the tech happened to sport in 2020? December 16, 2020 Comparing the lack of sport with the other crises witnessed this year would be disingenuous. Still, an awful lot of people had large holes in their lives when live sport went off air in 2020. Some entities filled the gap fast, most notably motorsport, in no small part thanks to its embracing of esports. For [...]
Anthony Joshua vs Kubrat Pulev: How pay-per-view numbers tell the story of British boxer’s success December 11, 2020 British boxer Anthony Joshua defends his world titles against Bulgarian challenger Kubrat Pulev this weekend in a contest most will watch on pay-per-view television. A maximum 1,000 fans will be allowed to attend the SSE Arena in London on Saturday, but the rest must fork out £24.95 to watch on Sky Sports Box Office. All [...]
Supersizing DAZN: Why a UK launch is just the start of the sport streaming service’s global ambitions December 11, 2020 “Supersizing” is the buzzword of the moment at DAZN, the sport streaming service that finally launched in the UK this month. It’s an appropriate one, in that it reflects DAZN’s expansion to more than 200 countries, making it the first global platform of its kind. It is also suitably bullish for a company that is [...]
The Week in Sportbiz: ATP Tour omits Alexander Zverev from new campaign, Bundesliga courts private equity, Matchroom signs Campbell Hatton December 10, 2020 The ATP Tour launched its new marketing campaign this week, and tennis fans didn’t need Hawk-Eye to notice there was someone missing. Stars of the men’s circuit Roger Federer, Novak Djokovic and Rafael Nadal naturally featured prominently in the promotional material. So did some less well-known names, including world No34 Hubert Hurkacz, No37 Jannik Sinner [...]
Sport at Christmas: Why the festive period is a gift for canny PRs seeking impactful coverage December 10, 2020 Did we take for granted just how much incredible sport usually takes place throughout the festive period? In football, we have Boxing Day and New Year’s Day fixtures. Rugby, meanwhile, sees the annual Big Game in which Harlequins head across the road to Twickenham for the ultimate booze-filled day out for 80,000 fans. Inevitably, it [...]
Post-Brexit transfer rules: How they work and why legal experts believe they are good for English football December 9, 2020 Post-Brexit transfer rules will be “easier and better” for English clubs and “a good thing for football”, according to a leading immigration lawyer. From January 2021, all overseas signings will have to prove their eligibility via a points system that takes into account factors including how many games they have played. In addition, English clubs [...]
Sky Sports attracts record viewing figures for second time in two months December 8, 2020 Sky Sports has thrived during the second national lockdown, breaking its audience records for the second time in two months. Sunday 29 November saw an average of 1.17m viewers and a peak of 4m tune in to the Sky Sports portfolio of channels. Drawing the record audience were a triple header of live football that [...]
DP World Tour Championship and Race to Dubai 2020 prize money: Up to $5m on offer to winner in European Tour finale December 8, 2020 Two of golf’s biggest prize money payouts will be settled this week when the DP World Tour Championship concludes the Race to Dubai. The winner of the former stands to bank $3m, the biggest single tournament winner’s prize in the sport. Whoever wins the Race to Dubai, the European Tour’s order of merit, meanwhile, will [...]
Banning betting companies from sport sponsorship will create a huge void that may never be filled December 7, 2020 A few months ago, football club Swansea City announced its university namesake as its new shirt sponsor and thereby broke ties with a betting company. They may be just the first of many football clubs to break away from gambling and, like Swansea City, they will take a financial hit from the switch. This year’s [...]
Successful Indian Premier League 2020 underlines that competition remains king December 3, 2020 Cricket’s Indian Premier League ended with the Mumbai Indians beating the Delhi Capitals in a rather one-sided and lacklustre final last month. Yet while the showpiece event failed to deliver, it couldn’t take the gloss off a remarkably successful tournament in the UAE. Uday Shankar, president of Disney Asia Pacific, which owns broadcaster Star Sports, [...]