HSBC becomes Emma Raducanu’s eighth blue chip sponsor on eve of Wimbledon June 16, 2022 HSBC has become the latest blue chip brand to join British tennis star Emma Raducanu’s stable of sponsors. Raducanu, who shot to fame by winning the US Open in September, has agreed a four-year with the international banking group. “To partner with HSBC is so natural for me having grown up playing in the HSBC [...]
Yorkshire charged with bringing cricket into disrepute after racism investigation June 15, 2022 Yorkshire County Cricket Club and several unnamed individuals have been charged following an investigation into allegations of racism and their handling of the claims. The charges have been brought by the England and Wales Cricket board and relate to bringing the game into disrepute and breaching anti-discrimination rules. Governing body the ECB said it would [...]
Apple makes biggest sports rights bet so far on 10-year, £2bn Major League Soccer deal June 15, 2022 Apple has agreed to pay $2.5bn (£2.1bn) for the global streaming rights to Major League Soccer for the next 10 years. The deal with the top division of men’s football in the US and Canada represents the tech giant’s biggest investment in sports rights so far. Apple, which bought a package of Major League Baseball [...]
Lydia Hall interview: Welsh golfer on her Amazon delivery sideline and the Aramco Team Series June 14, 2022 Lydia Hall spent much of the pandemic delivering parcels but now the Welsh golfer is enjoying improved returns on the Ladies European Tour, thanks in no small part to the Aramco Team Series. When Covid-19 shut down much of sport in early 2020, Hall was forced to put her clubs to one side and turn [...]
George Blackshaw interview: Amputee Golfer on learning from the pros at the Aramco Team Series June 14, 2022 The Aramco Team Series might boast some of the best women’s golfers in the world but that doesn’t mean that it remains roped off to non-professionals. George Blackshaw, known to thousands of followers on social media as the Amputee Golfer, was one of those who got the chance to play alongside the elite at the [...]
Aramco Team Series: Why the Saudi energy and chemical giant is backing women’s golf June 14, 2022 Aramco public affairs general manager Talal Al-Marri explains why the Saudi energy and chemicals giant became one of the biggest backers of women’s golf via the Aramco Team Series, and what the company looks for in a sports sponsorship. Q. How did you come to be title partners of the Aramco Team Series? A. We [...]
LIV Golf has won opening skirmish in tussle with PGA Tour to shape the future of the sport June 12, 2022 Charl Schwartzel lifted the trophy, posed for the photographs and collected the £3.85m pay cheque but he wasn’t the only winner at the first LIV Golf Invitational, which concluded just outside London on Saturday. Also celebrating will have been Greg Norman, frontman for the new circuit hoping to lure the world’s best players, and Saudi [...]
LIV Golf blasts ‘vindictive’ PGA Tour as £200m series begins to backdrop of bitter row June 9, 2022 LIV Golf accused the PGA Tour of being “vindictive” as the war of words between the two organisations spilled over into the first day of the £200m breakaway circuit. With what appeared to be pointed timing, the PGA Tour announced it had suspended all 17 of its members who have chosen to play the first [...]
Greg Norman interview: LIV Golf can emulate cricket’s IPL and create ‘generational wealth’ June 8, 2022 Greg Norman has conquered some of the world’s finest golf courses and forged a successful career as an entrepreneur but he considers his biggest challenge to be his current mission as chief executive of LIV Golf. That is partly because Norman isn’t just trying to establish a challenger circuit that offers lucrative new opportunities for [...]
LIV Golf Invitational Series venue guide: From Centurion Club to Jeddah and Doral June 7, 2022 The inaugural LIV Golf Invitational Series is a globe-trotting circuit of eight big-money tournaments, culminating in three events in the space of four weeks in October. It takes in four countries, three continents and some of the most prestigious golf courses in the world, which have played host to majors and occasions such as the [...]