BBL ready to slam dunk its rival basketball competitions July 13, 2022 British basketball has only ever featured at the Olympics when the team has participated as the host nation and has never qualified for the Fiba World Cup. A Sport England survey estimates the number of those participating in the sport in England has dropped by 100,000 since 2016. In spite of this, however, the British [...]
Record kit sales, bumper crowds and rising TV figures as England gets Women’s Euro fever July 12, 2022 England is getting Women’s Euro 2022 fever after the Lionesses kick-started their campaign with a record-breaking 8-0 win over Norway on Tuesday night. The thrashing of the two-time European champions has raised hopes that hosts England could claim a first major title in the women’s game later this month. And patriotic football fans are throwing [...]
Women’s Euro 2022 ads: Which campaigns are the best… and worst? July 11, 2022 One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Manchester City sign up crypto app OKX as training kit partner in eight-figure deal July 11, 2022 Cryptocurrency trading app OKX is to become Manchester City’s new training kit partner in a deal understood to be worth tens of millions of pounds per season. The eight-figure agreement is initially for one season and will see OKX replace Expo 2020 Dubai on the training shirts of both the men’s and women’s team. The [...]
European Super League: Fight for future of football to play out in European Court of Justice July 10, 2022 Luxembourg may not be a football superpower but it is in the tiny state over the next two days where the future of the game, and potentially many other sports besides, will be decided. Fifteen months on from its launch and swift collapse, the European Super League is to be the subject of a hearing [...]
Eyes on Eugene as gamble on host could impact future of World Championships July 7, 2022 Next week, World Athletics will discover whether its bold gamble on the future of the World Championships might just pay off. A boutique venue in the third biggest city in the 27th largest state in the United States is a radical departure from the editions that have gone before. But it’s no coincidence that Eugene, [...]
Land of hope and glory? England and what would count as success at Women’s Euro 2022 July 5, 2022 The 140ft projection of England captain Leah Williamson beamed onto Tower Bridge this week was a reminder that Women’s Euro 2022 is here and hopes, like the image itself, are high. Ticket sales have already broken records and the hosts, who open the tournament against Austria in Manchester on Wednesday night, are among the favourites [...]
European golf chiefs disappointed as LIV stars including Poulter win Scottish Open ban appeal July 5, 2022 European golf chief Keith Pelley says he is “disappointed” after attempts to ban players who have joined the rival LIV Golf series from this week’s Scottish Open were thwarted. English Ryder Cup hero Ian Poulter, who is among the stars to have signed up to the new big-money, Saudi-backed circuit, and 15 other players won [...]
FA director Baroness Sue Campbell on applying lessons from women’s game to disability football June 23, 2022 As Baroness Sue Campbell surveys the task ahead of her in disability football, she sees parallels with the job she took on when she joined the Football Association. “I came to the FA six years ago to put together a strategy to lead the women’s game and there are many, many similarities,” Campbell tells City [...]
Ed Warner: Wimbledon shows that the Lawn Tennis Association gets too much money June 23, 2022 If you want to know what’s wrong with tennis in Britain, look no further than Wimbledon. Blame the Championships for being such a phenomenal success that they bequeath the Lawn Tennis Association more money each year than it appears to be able to handle effectively, while simultaneously raising the public’s hunger for the LTA to [...]