Apple makes biggest sports rights bet so far on 10-year, £2bn Major League Soccer deal June 15, 2022 Apple has agreed to pay $2.5bn (£2.1bn) for the global streaming rights to Major League Soccer for the next 10 years. The deal with the top division of men’s football in the US and Canada represents the tech giant’s biggest investment in sports rights so far. Apple, which bought a package of Major League Baseball [...]
Lydia Hall interview: Welsh golfer on her Amazon delivery sideline and the Aramco Team Series June 14, 2022 Lydia Hall spent much of the pandemic delivering parcels but now the Welsh golfer is enjoying improved returns on the Ladies European Tour, thanks in no small part to the Aramco Team Series. When Covid-19 shut down much of sport in early 2020, Hall was forced to put her clubs to one side and turn [...]
George Blackshaw interview: Amputee Golfer on learning from the pros at the Aramco Team Series June 14, 2022 The Aramco Team Series might boast some of the best women’s golfers in the world but that doesn’t mean that it remains roped off to non-professionals. George Blackshaw, known to thousands of followers on social media as the Amputee Golfer, was one of those who got the chance to play alongside the elite at the [...]
Aramco Team Series: Why the Saudi energy and chemical giant is backing women’s golf June 14, 2022 Aramco public affairs general manager Talal Al-Marri explains why the Saudi energy and chemicals giant became one of the biggest backers of women’s golf via the Aramco Team Series, and what the company looks for in a sports sponsorship. Q. How did you come to be title partners of the Aramco Team Series? A. We [...]
LIV Golf has won opening skirmish in tussle with PGA Tour to shape the future of the sport June 12, 2022 Charl Schwartzel lifted the trophy, posed for the photographs and collected the £3.85m pay cheque but he wasn’t the only winner at the first LIV Golf Invitational, which concluded just outside London on Saturday. Also celebrating will have been Greg Norman, frontman for the new circuit hoping to lure the world’s best players, and Saudi [...]
LIV Golf blasts ‘vindictive’ PGA Tour as £200m series begins to backdrop of bitter row June 9, 2022 LIV Golf accused the PGA Tour of being “vindictive” as the war of words between the two organisations spilled over into the first day of the £200m breakaway circuit. With what appeared to be pointed timing, the PGA Tour announced it had suspended all 17 of its members who have chosen to play the first [...]
Greg Norman interview: LIV Golf can emulate cricket’s IPL and create ‘generational wealth’ June 8, 2022 Greg Norman has conquered some of the world’s finest golf courses and forged a successful career as an entrepreneur but he considers his biggest challenge to be his current mission as chief executive of LIV Golf. That is partly because Norman isn’t just trying to establish a challenger circuit that offers lucrative new opportunities for [...]
LIV Golf Invitational Series venue guide: From Centurion Club to Jeddah and Doral June 7, 2022 The inaugural LIV Golf Invitational Series is a globe-trotting circuit of eight big-money tournaments, culminating in three events in the space of four weeks in October. It takes in four countries, three continents and some of the most prestigious golf courses in the world, which have played host to majors and occasions such as the [...]
LIV Golf Invitational London: Who is playing £20m tournament at Centurion Club? June 7, 2022 Major winners, former world No1s and Ryder Cup legends are among the field for the first LIV Golf Invitational at Centurion Club just outside London this week. All tournaments in the series have a condensed pool of just 48 players, divided into 12 teams of four, but no cut – so all will play all [...]
LIV Golf Invitational Series: All you need to know about the new Saudi-backed £200m circuit June 7, 2022 There is a lot that is new at the LIV Golf Invitational Series, which starts at Centurion Club near London this week, from the 54-hole format to the combination of team and individual scoring. But that is the tip of the iceberg, with much more profound changes to the way golf is played and watched [...]