Gallagher re-sign as Premiership Rugby sponsor in uplifted deal September 12, 2024 Insurance giant Gallagher this morning reaffirmed their commitment to English top flight sport, signing an increased value sponsorship deal with Premiership Rugby. The move will take Gallagher’s title sponsorship span with the Premiership to beyond a decade upon conclusion of the three-year extension, which begins at the start of the 2025/26 season. Gallagher – whose [...]
Who gives a crap? Lewes FC confirm new sponsor of ‘crappiest kit of all’ August 14, 2024 Lewes FC, the world’s first gender equal football club, have announced eco toilet paper brand, Who Gives A Crap, as its new sponsor. It is claimed the kit will be the first “created by a toiled brand” as the club looks forward “to a season of clean sheets”. The two-year-deal sees the Who Gives A [...]
Cazoo has collapsed. Was its bold approach to sport sponsorship to blame? May 30, 2024 Last week, online car dealership Cazoo collapsed into administration. The brand had made a name as one of Europe's most prolific sponsors - was this to blame?