The big problem with political advertising on social media November 11, 2019 With the upcoming UK General Election, the primaries for the Democratic presidential nominee in the US, and the race for the White House next year, politics is once again centre stage. Candidates on both sides of the Atlantic will be turning once more to political advertising to win over voters – and one area of [...]
Don’t dismiss small publications, they serve a role in PR November 11, 2019 “Do our customers read that publication anyway?” It’s a question that any chief executive or marketer should ask. Marketing that’s not targeted at your audience is waste — or so the theory goes. Brands should of course aim for coverage in relevant media. But what about leads from publications that aren’t strictly on point? Sometimes [...]
Dataminr is helping to save local journalism October 31, 2019 Journalism is in a tough spot. For decades, money and jobs in the industry have been in decline. The government’s Cairncross review, released last year, revealed the scope of the problem. It found that total press industry revenues had declined by more than half over the previous 10 years, and that the number of full-time [...]
Virtual influencers pose ethical dilemmas for the ad industry October 28, 2019 Last month, I reported on the rise of virtual influencers – fake online personalities created using computer-generated imagery and controlled by brands or media agencies. The most famous example is Lil Miquela, a fictional character invented by LA-based studio Brud. “She” has 1.7m followers on Instagram, has appeared in a Calvin Klein commercial alongside the [...]