Sky announces largest-ever Premier League sponsorship deal August 15, 2025 Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Chanel chief Leena Nair joins Tech Titans investor group at London Spirit August 13, 2025 Chanel chief executive Leena Nair has joined the Tech Titans group of investors who now own 49 per cent of London Spirit. The British-Indian executive was at Lord’s last week for the first game of this year’s Hundred competition between Spirit and Oval Invincibles after reaching out to Nikesh Arora, the chief executive of Palo [...]
Exclusive: WSL facing row with clubs over in-game manager interviews August 8, 2025 Women’s Super League chiefs are facing a row over demands that clubs make their managers available for broadcast interviews during matches next season. At least three clubs are understood to have objected to the radical proposal, which would apply to each team at least once per season. There has also been disquiet at what some [...]
If BBC battle change, is it time to abolish sport’s Crown Jewels? August 7, 2025 With change needed to ensure lesser followed sports get their time in the spotlight, is it time to abolish the Crown Jewels and ditch the BBC for some coverage? What I know about aquatics could be scribbled with a waterproof Sharpie on a pair of skimpy Speedos. I do know, though, that swimming is one [...]
Birmingham Phoenix tee up Castore as Hundred teams ditch New Balance August 6, 2025 Birmingham Phoenix have agreed a kit deal with Castore for next season, with The Hundred’s long-term apparel supplier, New Balance, increasingly being phased out by the franchises that are under new ownership. City AM revealed last week that London Spirit are also dropping New Balance after the current campaign, with their new co-owners, Cricket Investor [...]
TNT Sports to show England’s 2025-26 Ashes series in Australia August 5, 2025 TNT Sports will show the men’s Ashes series this winter after striking a one-year deal with Cricket Australia. England head Down Under looking to end Australia’s grip on the urn, which they have held since 2018. It follows a thrilling contest with India, which culminated in a six-run fifth-Test win and 2-2 series draw at [...]
Exclusive: OnlyFans signs up England cricket star Tymal Mills August 4, 2025 England international Tymal Mills has agreed a partnership with OnlyFans that will see him become the first big-name cricketer on the global content creator platform. Mills joins other athletes including tennis star Nick Kyrgios on the site, where he has promised to share behind-the-scenes content, analysis and one-to-one coaching advice. As part of the partnership, [...]
Three Lions fans snap up 2026 World Cup packages… in three days July 23, 2025 Hospitality tickets to watch England at next summer’s World Cup sold out within three days of being put on sale last week, with fans eager to secure the right to follow Thomas Tuchel’s side in the US, Canada and Mexico at the first opportunity. Fifa released hospitality packages last Monday for the group and first [...]
Chelsea’s Club World Cup winners’ prize? A £10m US tax bill July 16, 2025 Chelsea will be hit with a US tax bill of around £10m as a result of winning the Club World Cup on Sunday. The stunning 3-0 win over Paris Saint-Germain in New York last weekend ensured Chelsea will receive £85m in prize money from competition organiser Fifa. Some £39.7m is to be paid immediately and [...]
Exclusive: BBC makes late swoop for Open highlights deal July 15, 2025 The BBC has secured a last-minute deal to show evening highlights of the Open Championship at Royal Portrush this week. The R&A has agreed a new three-year deal with the BBC for highlights in a contract that also covers the Women’s Open, starting with the 2025 edition at Royal Porthcawl at the end of the [...]