Fifa casts net as Budweiser Uefa talks throw World Cup contract into doubt November 5, 2025 Fifa has begun exploratory talks with other alcohol companies as a contingency measure in case long-term partner AB InBev, maker of Budweiser, opts against extending its contract as the world governing body’s official beer supplier after next year’s World Cup. AB InBev’s flagship brand Budweiser has been the official World Cup beer since the 1986 [...]
Surrey close £60m Oval Invincibles deal with Reliance after eight months October 1, 2025 Surrey have finally exchanged contracts with Reliance Industries over the shareholders’ agreement governing their new partnership in the Oval-based Hundred team after almost eight months of negotiations. The Mumbai Indians owners agreed to pay £60m for 49 per cent of the franchise in February, but talks over the finer details of the deal have been [...]
CVC Capital Partners launch $14bn Global Sport Group September 11, 2025 Six Nations investors CVC Capital Partners have formed a $14bn Global Sport Group entity which will focus on the growing interest in the sporting sector. Reportedly announced in London this week, the private equity juggernaut – with over $225bn assets under management – will house the firm’s sporting investments and offer opportunities to scale valuations. [...]
Rolex sponsored Wimbledon stars made to pay for own watches July 9, 2025 A Rolex sponsorship or ambassadorial contract is widely seen as a must-have endorsement by aspiring young tennis players, yet such deals can prove to be a mixed blessing. Such is the value and scarcity of the Swiss luxury watches that their endorsement department operates a strictly enforced tier system, with only their A-list clients such [...]
Six Nations look to lure Sky by bundling TV rights with Lions June 18, 2025 The Six Nations unions are in talks with the British and Irish Lions about bundling their TV rights for the next four-year cycle. European unions have already sold TV rights for the Six Nations between 2026 and 2029 in a joint deal with ITV and BBC, but have yet to go to market with their [...]
Six Nations to stage first Thursday match since 1948 May 19, 2025 The Six Nations will have a match on Thursday for the first time since 1948 after fixtures for the 2026 competition were confirmed on Monday. Ireland will travel to take on France on Thursday 5 February in the opening match of the 2026 competition as France aim for back-to-back titles. The shift to a Thursday [...]
Ease of Red Roses Six Nations run worries me ahead of Rugby World Cup April 26, 2025 England Rugby’s Red Roses have a problem: nobody looks remotely close to beating them in Europe at the moment. But this was the case ahead of the previous two World Cups and, in both instances, England lost in the final. This year, however, there’s no room for error, with the final set to be staged [...]
England Rugby captain Itoje sees £1m jump in wealth April 3, 2025 England Rugby captain Maro Itoje has seen his wealth jump by nearly £1m, according to his company’s latest accounts. Oghene Limited, whose sole director is England captain Itoje, saw total assets rise from £2.6m to £3.4m in the year to 30 June 2024. The Saracens forward is one of the highest paid players at his [...]
Who has played themselves into and out of the British and Irish Lions tour? March 21, 2025 If the Six Nations taught us anything it’s that picking a squad for this year’s British and Irish Lions tour to Australia is going to be very difficult. For some players a strong Six Nations has catapulted them from nobody to somebody, or from a fringe player into a starter. And for others it has [...]
Joe Marler on Saracens, standing up for England players and Six Nations March 15, 2025 Former England international prop Joe Marler is no stranger to saying what he thinks and doing what he wants. The recently retired 34-year-old has ridiculed the Haka and was famously banned for groping then-Wales captain Alun Wyn Jones. But now – speaking to City AM from a greyhound rehoming project, naturally – he went after [...]