Greg Norman: I’d rather see LIV Golf end than wither away Sport Business Former LIV Golf CEO Greg Norman has said he would rather see the rebel tour scrapped altogether than continue in a diminished form. The tour’s future is in serious doubt after Saudi Arabia’s Public Investment Fund withdrew its backing earlier this year, having already spent $5bn on rivalling the PGA Tour. Talks continue over a [...]
LIV Golf under ‘pressure’ but is ‘the future of the game’, says CEO O’Neil Sport Business LIV Golf CEO Scott O’Neil says the breakaway tour is facing a “moment of pressure” but has dismissed suggestions that it is on the verge of collapse. Reports this week stated that Saudi Arabia’s Public Investment Fund could withdraw its funding of LIV Golf, having spent more than $5bn on bankrolling the signing of stars [...]
LIV Golf open to PGA resolution and in talks over team sales, says president Sport Business LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]
LIV Golf is Formula 1 and PGA Tour is IndyCar, says CEO O’Neil December 8, 2025 LIV Golf chief Scott O’Neil says he wants the challenger circuit to be the Formula 1 to the PGA Tour’s IndyCar. The PGA Tour remains home to most of the top players in men’s golf but is US-centric, while LIV Golf is more international in outlook and innovative in presentation but has few stars at [...]
LIV Golf 2025: The five big changes to the tour during the off season February 6, 2025 LIV Golf returns for its fourth season this weekend in Riyadh on arguably its strongest footing ever, having outlasted three British prime ministers, the reign of our longest-serving monarch and the Biden administration. There may not have been any blockbuster signings like that of Major winner Jon Rahm 12 months ago, but there is plenty [...]
LIV Golf is here to stay, says new CEO Scott O’Neil January 16, 2025 LIV Golf’s new CEO Scott O’Neil insists it will be a “full and participating member” of the professional game’s new landscape when a planned merger with the PGA Tour and DP World Tour is finally completed. Experienced sport and entertainment executive O’Neil’s appointment as the successor to Greg Norman appears to underline LIV Golf’s ambition [...]