Newcastle Red Bulls can be model for Prem Rugby franchising August 15, 2025 This week Steve Diamond joked that Newcastle Red Bulls – formerly Newcastle Falcons – would not have a motorbike jumping off the roof of one of their stands… yet. But in a week where a major sports player has chosen to invest in Prem Rugby, clubs should be champing at the bit to get their [...]
Newcastle Red Bulls: Energy drinks titan can lead rugby renaissance in north August 12, 2025 Red Bull has been tipped to lead a rugby “renaissance in a football heartland” after purchasing Prem Rugby team Newcastle Falcons and enacting a rebrand. Newcastle Red Bulls will join a wider sporting portfolio which includes a Formula 1 team and a string of majority – such as Leipzig – and minority – including Leeds [...]
Newcastle: Club taken over and will become Newcastle Red Bulls August 12, 2025 Energy drinks giant Red Bull has taken over Newcastle with the club to play under Newcastle Red Bulls branding. The Prem Rugby club had been teetering on the edge of financial crisis with former owner Semore Kurdi putting the club on the market for £1. But the major brand has stepped in to take over [...]
Australia put on British and Irish Lions tour of a lifetime August 8, 2025 Before leaving a rainy Sydney to return to (a sunny!) Blighty, I sat down with fellow rugby fans in a Darling Harbour bistro to dissect a British and Irish Lions tour which, by all accounts, blew everyone away. It is fair to say that I was within the group of those who had questions as [...]
Lions profit share gives players buy-in and shows the future of rugby July 25, 2025 British and Irish Lions players will be hoping that the MCG gets close to capacity for Saturday’s second Test against Australia – and not just for the sake of a good atmosphere. This tour is the first in which Lions players will receive a share of profits, a move expected to bump their pay up [...]
Red Roses sign up Clinique as sponsor ahead of Women’s Rugby World Cup July 23, 2025 The Rugby Football Union has added Clinique to its roster of Red Roses partners ahead of the Women’s Rugby World Cup in England. The global skincare giant has become the official beauty partner of the team, who begin their World Cup campaign next month. It expands Clinique’s presence in the women’s game, having partnered with [...]
British and Irish Lions tour boosts Aussie booze sales by a third July 22, 2025 Major Australian cities have seen a 30 per cent uplift in alcohol sales as a result of the British and Irish Lions tour, City AM can reveal. The touring side began the three-Test series with a win over Australia on Saturday having been in the country, playing provincial sides, for the previous three weeks. Thousands of fans [...]
Mayor of London announces £1.4m sports fund for capital July 19, 2025 The Mayor of London, Sir Sadiq Khan, has this morning announced a £1.4m cash injection for community sport across the capital. Khan, currently in Africa on a trade mission, confirmed the fund in South Africa, alongside England Rugby World Cup Winner Jason Leonard OBE’s charity Atlas Foundation. The round of funding forms part of Go! [...]
Can British and Irish Lions tour save rugby in Australia? July 18, 2025 It is a crying shame to see rugby union drop so far behind Aussie Rules, the NRL and football Down Under, even as the British and Irish Lions get set to take on the Wallabies in the first of three Tests this weekend. But I am not surprised, given the state of Australian rugby at [...]
Fulham’s Craven Cottage could be future of new franchise Project Sevens July 17, 2025 The investment vehicle behind a new privately funded rugby sevens league set to launch in 2026 is targeting Craven Cottage as a host venue, City AM can reveal. Tom Burwell, chief executive of Bia Sports Group – the investment team behind newly promoted Premier League football club Sunderland – explained that the as-yet unnamed sevens [...]