British and Irish Lions get trendy with TikTok partnership June 20, 2025 The British and Irish Lions have stepped into the modern age, announcing a partnership with social media giant TikTok. The deal will see the touring rugby team use TikTok to reach a new generation of rugby fan. The team’s social presence on the Chinese-owned brand is healthy but lower than many other sports teams. They’ve [...]
British and Irish Lions ticket prices teeter on verge of greed June 20, 2025 I love the British and Irish Lions but quite frankly the touring side is teetering on becoming a black hole of greed, pulling fans’ precious pennies and pounds into a vortex of commercial excess. Take Friday’s exhibition match against Argentina at Dublin’s Aviva Stadium. There were a number of single tickets still available just yesterday [...]
Premiership Rugby final scores record UK TV figures June 17, 2025 The Premiership Rugby final between Bath and Leicester Tigers was the most watched edition in history, it was revealed on Tuesday. Bath’s 23-21 victory at Allianz Stadium in Twickenham last Saturday, a win that ended a 28-year wait to win the English top flight, was watched by a record 973,000 people across TNT Sports and [...]
Worcester Warriors announce Morgan as front-of-shirt sponsor June 17, 2025 British car brand Morgan will be the title sponsor for Worcester Warriors as the club embarks on a new chapter in rugby’s second tier. The Warriors went into administration and were kicked out of the Premiership, but will compete in the newly rebranded Champ Rugby from September. And the century-old Malvern-based Morgan Motor Company will [...]
Farrell returns to Saracens after reported €200,000 release fee June 16, 2025 Former England rugby captain Owen Farrell has returned to the Premiership after Saracens paid a reported €200,000 fee to release him from his French contract. The British and Irish Lion left Saracens at the end of last season having removed himself from possible England selections over his mental health. But having signed for Parisian giants [...]
Is a franchise model the only way to save rugby union? June 15, 2025 Despite various approaches to the same question as to whether rugby can find a stable commercial footing, various rugby factions seem to be coming to the same conclusion: are franchises the answer? Franchise sport can be hit and miss; in the US NFL and NBA franchises are seeing valuations north of $5bn. In the Indian [...]
Bath favourites for Premiership title but you cannot write off Cheika June 13, 2025 Saturday’s sell-out Premiership final between Bath Rugby and Leicester Tigers feels like something from the 90s, when these two – alongside Wasps – were the powerhouses of English ovalball. But looking at the two squads set to clash at the 82,000-capacity Allianz Stadium in Twickenham this weekend, they couldn’t be any further from those teams [...]
Rugby 7s returns to London this Friday with 50-team bonanza June 11, 2025 Fifty universities will descend on Richmond this Friday as rugby sevens continues its revival in the capital. After the Square Mile enjoyed the London City 7s – won by Harlequins at the HAC this spring – the University Celestial 7s will take place at Richmond Athletic Ground on Friday. “We’re talking about nearly 1,000 of [...]
Exclusive: R360 rugby breakaway will have a player draft and be free-to-air June 11, 2025 The R360 global rugby breakaway plans to be broadcast free-to-air, beginning with a draft of big-name male and female players where club owners are mic’d up, City AM has learned. The franchise-based project is slated to launch next year and – if successful – promises to fix the loss-making club game and change the face [...]
R360 rugby project fully funded and profitable after a year, say insiders June 9, 2025 The breakaway R360 global club rugby competition has already secured the funding to launch in 2026 and is targeting a profit in its second year, sources close to the ambitious project have told City AM. Organisers of R360 intend to change the face of the sport through franchise ownership, attracting brands not traditionally associated with [...]