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Rugby Union

  • Women’s Rugby World Cup has shown ROI potential of women’s sport

    September 26, 2025

    On Saturday afternoon 82,000 fans will pack into Twickenham’s Allianz Stadium for the Women’s Rugby World Cup final. A fully professional England Red Roses team will win their first title in a decade if they’re able to overcome a Canada side who were forced to crowdfund more than £500,000 just to get to the World [...]

  • Rugby: London Irish comeback begins with new partnership

    September 25, 2025

    London Irish Rugby Club will today take the first step in their comeback towards professional rugby by announcing a commercial partnership with ticketing company Tixr. The former Prem team, who called Brentford’s Gtech Community Stadium home, became the third top-flight side to cease trading in 2023 – after Worcester Warriors and Wasps – in what [...]

  • Prem Rugby: Four business stories to watch this season

    September 25, 2025

    English top flight rugby is back this evening with a snazzy new brand: the Premiership has become the Prem, and Thursday nights are the new Fridays. Sure, tonight’s opener between Sale Sharks and Gloucester is a one-off to accommodate the Women’s Rugby World Cup final at Allianz Stadium, but a lot is going on in [...]

  • Maro Itoje eyes politics: ‘Opportunity to effect real change is attractive’

    September 23, 2025

    England, Saracens and British and Irish Lions captain Maro Itoje has talked up his interest in a career in politics when he hangs up his rugby boots. Itoje, 30, discussed his post-playing ambitions in an appearance on the Rest Is Politics podcast with Westminster veterans Alastair Campbell and Rory Stewart. “It’s something that is of [...]

  • Last-minute Women’s Rugby World Cup tickets due on sale this week

    September 22, 2025

    Red Roses fans will get a chance to snap up last-minute tickets for Saturday’s Women’s Rugby World Cup final, with more set to go on sale this week. The final, between England and Canada at the 82,000-capacity Allianz Stadium in Twickenham, had already sold out of all tickets made available. But World Rugby will this [...]

  • Maher, mauls and moneyballing women’s rugby

    September 19, 2025

    Much has been said about USA rugby player Ilona Maher’s potential move to wrestling and the WWE, and she herself has mentioned how she’d like to follow in the footsteps of people like The Rock in going from sport and entertainment into acting. The confidence of the most followed rugby player in the world is [...]

  • TNT Sports in discussions for rugby union Nations Cup

    September 18, 2025

    TNT Sports are in discussions to broadcast the inaugural Nations Cup as the firm looks to grow its rugby union offering. The organisation, formerly BT Sport, currently shows the English top flight Gallagher Prem, which begins next week, as part of a broadcast deal that runs through until 2031. And having dropped the Investec Champions [...]

  • TNT Sports wins race for British and Irish Lions documentary

    September 16, 2025

    TNT Sports has bought the rights to an exclusive behind-the-scenes documentary of the British and Irish Lions’ Test series victory in Australia this summer. The 90-minute documentary is currently in production and is scheduled to be screened on TNT at the end of October, to tie in with its coverage of the Autumn Internationals the [...]

  • Rugby is crying out for celebrity investment

    September 12, 2025

    If you take a gander across the sporting landscape there’s a plethora of celebrity faces propping up a new kind of club. Take Ryan Reynolds and Rob McElhenney at Wrexham, or Tom Brady at Birmingham City; both clubs have been propelled to stardom off the field as a result of celebrity investment – with the [...]

  • Blame for rebel R360 league plans at rugby union’s door

    September 9, 2025

    Rugby union’s unwillingness to develop and progress has fuelled rebel rugby leagues like R360, a new report has concluded. The lack of a cohesive plan to attract new audiences, and minimal cooperation to get the game on free-to-air television more often, has allowed for new, alternative ideas to flood the discussion vacuum. R360 – which [...]

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