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Rugby Union

  • Collier-Keywood WRU career decision welcomed by critics

    March 27, 2026

    News that Welsh Rugby Union chair Richard Collier-Keywood will not look to serve another term has been welcomed by his critics. Collier-Keywood has been at the centre of criticism over plans for Welsh rugby’s governing body, the WRU, to cut the number of professional domestic teams from four to three, alongside the organisation’s chief executive [...]

  • Harlequins: Is owner joining board a cause for concern for Prem Rugby club?

    March 27, 2026

    It is not uncommon for rugby clubs and their associated companies to appoint directors to their boards; it happens quite often and the more eye-catching news tends to relate to individuals who are removed from their posts. Take the departure of Lloyd’s of London’s chief financial officer Alexandra Cliff from the Saracens board after less [...]

  • Prem Rugby Big Match Bonanza test of sport’s commercial aims

    March 26, 2026

    This weekend will go far in helping onlookers assess how much progress Prem Rugby has made in recent years. Because on Saturday the first match since Australia beat Uruguay in the 2015 Rugby World Cup will take place at Villa Park in Birmingham. The geography is a little bit iffy given the home team – [...]

  • Rugby resists modern marketing but Les Bleus have created a blueprint

    March 24, 2026

    The sport of rugby union can be confusing. I don’t mean the rules – although they are part of the problem – but more how a sport can both thrive and struggle to survive almost simultaneously. Nowhere has this been more evident than in the 2026 men’s Six Nations. It was a tournament many claim [...]

  • Bath Rugby debts topped £32m before Dyson investment as club makes £2.8m loss

    March 23, 2026

    Bath Rugby’s debts to its owner reached £32m in their triumphant Prem Rugby season before billionaire Sir James Dyson purchased 50 per cent of the club. The West Country club last week announced a deal that saw the hoover magnate take an equal stake in the club alongside long-time funder Bruce Craig. The deal reportedly [...]

  • Does Dyson’s Bath investment signal a new era for Prem Rugby?

    March 21, 2026

    If there was major surprise surrounding Red Bull’s entry into Prem Rugby last year, fewer heads would have been turned by news this week of Sir James Dyson’s investment in Bath. Probably because plenty had assumed he was paying for the upkeep of the club anyway. The deal – likely a debt-for-equity swap – by [...]

  • Elior Champ Rugby deal may be good for clubs, but what’s the point?

    March 20, 2026

    It is great to see Champ Rugby get its first sponsor in six years this week, in catering company Elior UK; it signals a shift in appetite for the second tier of English rugby. It will be a good marketing tool for clubs, whose matches are broadcast on streaming platform Clubber TV, and it solidifies [...]

  • Can Scotland ever win the Six Nations, when so many of their players play abroad?

    March 19, 2026

    On the final day of the 2026 Six Nations Championships, Ireland defeated Scotland in Dublin in their 12th successive victory against Gregor Townsend’s side. Ireland’s victory extended Scotland’s 27-year wait for the title and underlined the growing gap between the two sides. Days later, news broke that Scotland No8 Jack Dempsey has agreed a deal [...]

  • Sir James Dyson buys 50 per cent stake in top flight English sport club

    March 18, 2026

    One of the UK’s richest men, Sir James Dyson, has purchased 50 per cent of Prem Rugby champions Bath. The long-time fan of the West Country Club, which won three trophies last season, has converted his front-of-shirt support for the club – through Dyson – into a 50 per cent ownership stake in the Blue, [...]

  • Lozowski: Showdown Saracens match at Tottenham good for Prem Rugby

    March 17, 2026

    England’s Prem Rugby takes an almighty leap of faith later this month, staging three of its five Round 12 fixtures at stadiums more than double the home team’s usual arenas. On Saturday 28 March, Gloucester Rugby take on Leicester Tigers at Aston VIlla’s Villa Park and Bristol Bears host Harlequins at Wales’s Principality Stadium. But [...]

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