The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow December 23, 2024 Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for City AM by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]
Mayor Khan: London will be capital for women’s sport in 2025 December 23, 2024 London will be the “undisputed global capital for women’s sport” next year, the city’s Mayor Sadiq Khan has said. The Women’s Rugby World Cup final at Twickenham on September 27 will round off an exciting series of events in the city. England go into that tournament hoping to topple world champions New Zealand, and will [...]
Ollie Phillips: Dupont leads my 2024 rugby union awards December 20, 2024 For my last rugby union column of 2024 in print it’s only right that we hand out a couple of awards covering the last 12 months. Rugby has seen an Olympic Games sit front and centre of the calendar while there have been some surprises in terms of domestic winners. It wasn’t easy but I’ve [...]
Why RFU boss Sweeney is set for no confidence vote December 18, 2024 Rugby Football Union chief executive Bill Sweeney will face a vote of no confidence after over 180 clubs and bodies rebelled against the governing body’s biggest name. Sweeney, alongside chairman Tom Ilube, will face the music in February following a grassroots-led revolt against the body led by the referees’ union and the Championship clubs at [...]
Red Bull: Leeds United minority owner set to increase football investment December 18, 2024 The energy drinks brand already has a minority stake in Leeds but has an option to increase it.
DCMS fear rugby future as £30m in taxpayer loans expected to be written off December 18, 2024 The government could be forced to write off nearly £30m of taxpayers’ money loaned to sports bodies, clubs and the arts during the Covid-19 pandemic. The figures, revealed today by the National Audit Office, provide a stark update on the £474m aid package provided by the Department of Culture, Media and Sport. Rugby union was [...]
Vannes shows Top 14 and France are doing it right. England should learn December 17, 2024 Matt Hardy went to Vannes this December and saw exactly why French rugby and the Top 14 is exactly what every league should aim for. Rounding a grand piano in the courtyard of a music school to reach the turnstiles at the Stade de La Rabine is not something you’d expect – posh boy stereotypes [...]
Why Worcester Warriors face a fight for Championship admission December 16, 2024 Worcester Warriors face a fight for admission to next year’s revamped Championship, with multiple National League 1 rugby clubs vying to beat the relaunched team to the last spot. The Rugby Football Union is set to expand the Championship from 12 to 14 teams but only those who meet a set of strict criteria will [...]
Saracens eye last 16 as English clubs mount a French resistance December 15, 2024 Saracens took another major stride towards the last 16 on Sunday with a hard-fought win at Stade Francais as English clubs put on a much-improved showing in round two of the Investec Champions Cup pool stage. After Premiership sides mustered a feeble two victories from eight games in round one of European rugby’s premier club [...]