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Rugby business

  • Lessons from Lionesses: What English rugby can learn from Euros for 2025 World Cup

    August 9, 2022

    The iconic Chloe Kelly goal celebration, the record attendance for a final, success on home soil; England Women’s Euro 2022 victory felt like a watershed moment for women’s sport. But in a few years’ time England will be doing it all over again. This time, however, it will be with the oval ball. It was [...]

  • Gambling sponsors back on the up in sport despite continued threat of a ban, study finds

    August 4, 2022

    Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League [...]

  • Competitive rugby and global calendar shouldn’t come at cost of player welfare

    July 12, 2022

    If you were to assess the hopes of the Home Nations as they crossed the equator to play their annual summer rugby series, you’d have been forgiven for suggesting they weren’t too high. But two thirds of the way through each of the tours – Ireland in New Zealand, England in Australia, Wales in South [...]

  • Ed Warner: Wimbledon shows that the Lawn Tennis Association gets too much money

    June 23, 2022

    If you want to know what’s wrong with tennis in Britain, look no further than Wimbledon. Blame the Championships for being such a phenomenal success that they bequeath the Lawn Tennis Association more money each year than it appears to be able to handle effectively, while simultaneously raising the public’s hunger for the LTA to [...]

  • Simon Shaw interview: ‘Addressing concussion is for the here and now’

    June 15, 2022

    It was a project hatched over a pre-arranged dinner, but the cogs that were left turning once the bill had been settled have spearheaded innovation into understanding concussion in and out of sport, and provoked questions as to why it continues to take so long to implement change. Simon Shaw is a former Wasps rugby [...]

  • Average Premiership attendances fall compared to pre-pandemic figures

    June 8, 2022

    Regular season attendances in English rugby’s top flight Premiership competition are, on average, 1,000 down on pre-pandemic levels. In data crunched by City A.M. – and taking into account a series of factors – attendances in England’s top flight have fallen from 12,636 in the 2018-19 season, the last full season before the pandemic, to [...]

  • Exclusive: London Irish’s Ollie Hoskins on ‘easy’ decision to re-sign with club

    May 27, 2022

    Australia prop Ollie Hoskins has signed a new long-term contract with London Irish – and insists it was an easy decision to recommit to the Premiership rugby club. “I’ve got a strong connection to the club. This is where I wanted to play and continue to develop my game,” Hoskins told City A.M. “I can’t [...]

  • New Zealand Rugby and SAP announce multi-year partnership

    May 26, 2022

    New Zealand Rugby (NZR) and software company SAP have today announced a multi-year partnership that will see the German headquartered corporation partner the major Kiwi rugby teams. The deal, confirmed today, will “accelerate” the “digital transformation” of NZR and will see the two organisations look to innovate in areas such as crowd experience and sustainability. [...]

  • England rugby coach Eddie Jones ‘happy’ to be shadowed by successor at 2023 World Cup

    May 18, 2022

    England rugby coach Eddie Jones insists he has no problem showing his successor the ropes at the next World Cup. The Rugby Football Union is believed to want the next coach to shadow Jones for a handover period before his contract ends after next year’s tournament. Six Nations champions France implemented a similar process when [...]

  • Why Premiership and Championship rugby clubs are teaming up to win

    May 3, 2022

    While the powers that be seem to be determined to keep Premiership rugby outfits apart from Championship teams, that hasn’t stopped clubs from partnering up with one another in a series of mutually beneficial playing arrangements. Last week defending Premiership champions Harlequins announced a partnership with London Scottish, who play just up the road at [...]

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