Exclusive: RFU in talks over back of shirt and short sponsor deals Sport Business The question that hangs over rugby union always seems to be a financial one: how can a sport with successful World Cups, a strong women’s game and a generally affluent audience struggle so much to commercialise itself effectively? That doesn’t seem to be an issue for England and its governing body, the Rugby Football Union. [...]
Automatic promotion and relegation from Prem Rugby scrapped Sport Business Automatic promotion and relegation from Prem Rugby has been scrapped after a crunch RFU Council vote on Friday. Yo-yoing between English rugby’s top flight Prem Rugby and the second tier Champ Rugby will be halted, with expansion teams admitted into the highest form of domestic rugby in England on a case-by-case basis. In what many [...]
Project Forge: Does the plan to save English rugby stack up? Sport Business This morning a plan that could alter the future of club rugby in England is expected to be nodded through by the RFU Council. The plan, dubbed Project Forge, could be the tonic for a domestic game that is in need of revenue boost. Based on the various reports I have read this week on [...]
Exclusive: RFU insist they will retain key role in spite of crunch votes February 25, 2026 The RFU has insisted it will retain its key role across English rugby regardless of the outcome of two crunch votes this week which could see Prem Rugby ringfenced. On Friday the RFU Council will vote on proposals outlined in a recent Governance and Representation Review and is also set to approve plans, dubbed Project [...]
Exclusive: RFU monitoring possibility of protests against stadium sponsor Allianz February 17, 2026 The Rugby Football Union is closely monitoring the possibility of protests against sponsor Allianz ahead of this weekend’s Six Nations clash between England and Ireland in Twickenham. Irish sport has seen a backlash over the insurance giant’s sponsorship of the Gaelic Athletic Association (GAA) amid the German firm’s alleged links to military companies which trade [...]
Exclusive: RFU ready to block London Irish or Ealing move to URC January 15, 2026 The RFU is ready to block London Irish or Ealing Trailfinders from competing in the United Rugby Championship amid interest from the multi-national league, City AM understands. Reports in Wales this week stated that URC chiefs are open to a London team joining the league to fill a gap that will be left by the [...]
Cornish Pirates: We will kick door down to reach franchised Prem Rugby December 18, 2025 The chief executive of Cornish Pirates insists she is ready to “kick the door down” to get her Champ side into Prem Rugby if the top flight becomes a ringfenced franchise league. Prem Rugby and the Rugby Football Union are exploring a franchise model which would see the current 10 teams form a new ring-fenced [...]
Calls for Prem Rugby franchising grow as clubs register debts of £340m November 12, 2025 The 10 Prem Rugby clubs registered combined debts of £340m in the 2023/24 season as calls for a radical franchising process grow louder. Despite encouraging signs of growth in commercial income, the clubs in England’s top flight made a combined loss of £34m, according to the Leonard Curtis Rugby Finance Report. It comes as City [...]
Exclusive: Middlesex to play just two T20 Blast games at Lord’s in 2026 November 12, 2025 Middlesex will play just two Twenty20 Blast matches at Lord’s next year in a further indication of their declining foothold at the Home of Cricket. The 13-time county champions have been tenants at Lord’s since 1864 and have a 12-month rental agreement with the Marylebone Cricket Club that is renewed on an annual basis, but [...]
Rolex sponsored Wimbledon stars made to pay for own watches July 9, 2025 A Rolex sponsorship or ambassadorial contract is widely seen as a must-have endorsement by aspiring young tennis players, yet such deals can prove to be a mixed blessing. Such is the value and scarcity of the Swiss luxury watches that their endorsement department operates a strictly enforced tier system, with only their A-list clients such [...]