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      A meeting with the breakfast king of Mayfair

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Premier League

  • Is director training the answer to football’s governance woes?

    July 31, 2025

    A new study suggests reforming football governance by testing and training directors. But is the regulator capable, asks Ed Warner? Countless millions follow professional football in England, claiming allegiance to a favourite club whose fortunes are entwined daily with each individual’s emotions, their highs and lows in seemingly unavoidable synchronicity. Turns out these essential forces [...]

  • London Spirit: Tech titans strike Nike kit deal in Hundred first

    July 30, 2025

    London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year.  The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]

  • Brentford FC sponsor rapped by watchdog for pushing gambling to kids

    July 23, 2025

    Premier League club Brentford FC’s main sponsor, Hollywoodbets, has been rapped by the advertising watchdog for targeting children. The Advertising Standards Authority today upheld a complaint from a minor prompted by an ad for the bookmaker on the esports website Virtual Football League.  The complainant was presented with the ad, which urged users to sign [...]

  • Top bosses briefed by Foreign Office on global risks

    July 21, 2025

    Top business executives are set to receive briefings from the Foreign Office on global risks including conflicts and trade tensions as part of a wider strategy to help UK firms expand overseas.  Representatives of the Premier League, Lloyds Bank and PwC are among those attending a first-of-its-kind event at Lancaster House where leading diplomats are [...]

  • Burnley and Elon Musk’s X sign behind-the-scenes deal

    July 18, 2025

    Burnley’s return to the Premier League will be documented on X after the Turf Moor club announced a deal with Elon Musk’s social media platform. Burnley and X Corporation have signed a multi-year deal that will see 20 episodes published fortnightly to give fans access to the Clarets’s Premier League season. It is hoped that [...]

  • Does NFL hold key to resolving football’s bitter welfare row?

    July 17, 2025

    A bitter row between Fifa and players’ union Fifpro escalated at the recent Club World Cup in the US, but looking across the pond could provide the solution. Fifa president Gianni Infantino may be fond of his slogan “football unites the world” but the recent Club World Cup only appeared to drive a wedge even [...]

  • Fulham’s Craven Cottage could be future of new franchise Project Sevens

    July 17, 2025

    The investment vehicle behind a new privately funded rugby sevens league set to launch in 2026 is targeting Craven Cottage as a host venue, City AM can reveal. Tom Burwell, chief executive of Bia Sports Group – the investment team behind newly promoted Premier League football club Sunderland – explained that the as-yet unnamed sevens [...]

  • Premier League on track to smash £2.4bn summer spending record

    July 16, 2025

    Premier League clubs are on course to smash all previous spending records this summer after exceeding £1bn in gross outlay on transfers quicker than ever before. Club World Cup winners Chelsea and domestic champions Liverpool have been the biggest spenders, with the Blues shelling out more than £200m and the Reds breaking the British transfer [...]

  • Brentford stake sale to value club at £400m

    July 15, 2025

    The owner of Premier League club Brentford could offload up to 25 per cent of his holding in the Bees today in a deal that could value the London club at £400m. The wealthy businessman who ran Belron, owners of Autoglass, Gary Lubner, and the Kingsman and Kick-Ass Hollywood film-maker Matthew Vaughn are expected to [...]

  • Manchester City to earn £1bn from new kit deal with Puma

    July 15, 2025

    Manchester City are set to cash in on over £1bn from their new long-term kit deal with Puma, City AM understands. The German sportswear manufacturer first partnered with Manchester City in 2019 on a 10-year deal reportedly worth £650m across the decade. But this week’s renewal, which is understood to last for more than a [...]

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