Golf ‘faces questions over financial viability’ following LIV setback Sport Business LIV Golf’s struggles raise questions about the long-term viability of the sport, according to a new independent report on the business of golf. The breakaway tour’s huge financial incentives disrupted golf and forced the PGA Tour to raise its prize money but LIV now faces an uncertain future after Saudi Arabia’s Public Investment Fund announced [...]
Rai sees season prize money jump 700 per cent after US PGA Championship win Sport Business Aaron Rai saw his total prize money for the season rise by 700 per cent after winning the US PGA Championship on Sunday. Staffordshire-born Rai became the first Englishman to win the Wanamaker Trophy in over a century when he won by three shots, from Jon Rahm and Alex Smalley, at Aronimink Golf Club. And [...]
LIV Golf players knew the risks of rebel tour, Rory McIlroy says Sport Business Rory McIlroy says LIV Golf players knew the risks they were taking when they jumped ship to the rebel league, as uncertainty clouds the tour’s future. LIV’s backer, Saudi Arabia’s Public Investment Fund, this month confirmed that it will withhold further funding following the end of the season. The move has come as part of [...]
LIV Golf’s decline leaves sport with more questions than answers May 7, 2026 LIV Golf. What was that all about? Ok, the past tense might be a bit harsh. But could anyone have the appetite and depth of pockets to rescue a venture that has burned through $5bn from the ignominy of collapse? Where too does this embarrassing failure leave Saudi Arabia and its sporting ambitions? Time has [...]
LIV Golf to seek investment as Saudi Arabia PIF to cut funding April 30, 2026 LIV Golf is set to announce it is seeking new investment amid reports that Saudi Arabia’s Public Investment Fund is to cut off its funding. PIF has ploughed more than $5bn into LIV Golf since launching it as a challenger to the PGA Tour in 2022 and poaching top players including Bryson DeChambeau and Jon [...]
Rory McIlroy Masters win sets him up to break Tiger Woods prize money record April 13, 2026 Rory McIlroy could eclipse Tiger Woods’s all-time PGA Tour prize money record this year following his successful defence of the Masters. McIlroy held off the challenge of world No1 Scottie Scheffler, England’s Justin Rose and American Cameron Young to retain the Green Jacket at Augusta on Sunday. The Northern Irishman’s second Masters win earned him [...]
LIV Golf open to PGA resolution and in talks over team sales, says president February 9, 2026 LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]
Brooks Koepka return puts PGA Tour and LIV Golf back on collision course January 13, 2026 Brooks Koepka’s return to the PGA Tour shows that it and LIV Golf are back to being rivals again, says former European Ryder Cup captain Paul McGinley. The PGA Tour this week confirmed it had accepted Koepka’s application to rejoin the circuit and opened the door for other high-profile LIV Golf defectors Bryson DeChambeau, Jon [...]
LIV Golf is Formula 1 and PGA Tour is IndyCar, says CEO O’Neil December 8, 2025 LIV Golf chief Scott O’Neil says he wants the challenger circuit to be the Formula 1 to the PGA Tour’s IndyCar. The PGA Tour remains home to most of the top players in men’s golf but is US-centric, while LIV Golf is more international in outlook and innovative in presentation but has few stars at [...]
LIV Golf is the clear winner of tussle with PGA Tour – it forced change November 29, 2025 Those who see the convergence between LIV Golf and the PGA Tour as a victory for the old order fundamentally misunderstand how disruption works, writes Matt Readman. “What are we even doing here anymore?” That was the reaction of golf journalist and vlogger Dan Rapaport to the news that LIV Golf was shifting from its [...]