Ed Warner: Why athletics still hits different at the Olympics June 27, 2024 Our columnist tackles this week's big takling points in sports business.
Phelps slams World Anti-Doping Agency over China row as US considers defunding June 26, 2024 Phelps and fellow US Olympic swimming star Allison Schmitt gave evidence at a congressional hearing.
Meet Team GB’s Hector Pardoe, Wrexham’s next sporting fairytale June 21, 2024 Pardoe hopes to become the first male Team GB open-water swimmer to win an Olympic medal since 2008.
Brit gets MLB debut with Los Angeles Dodgers June 17, 2024 Michael Peterson has become the first English Major League Baseball (MLB) player since 2015 to earn a maiden big league call-up. The 30-year-old from Middlesex has joined the Los Angeles Dodgers from AAA affiliate Oklahoma City. He has represented Great Britain in the World Baseball Classic, where last year he left a mark in striking [...]
USA has cricket fever as nation looks to lay sporting foundations June 17, 2024 On social media platform X last week, mid-way through the USA’s T20 Cricket World Cup group game against tournament favourites India, one account explained the complicated scoreboard of cricket to an American using the analogy of a burger eating contest. The 20 overs represented 20 minutes to eat as many burgers as possible, and wickets [...]
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
Redgrave backs Brits to row their way to Paris 2024 gold June 14, 2024 Sir Steve Redgrave has backed Britain’s rowers to top the medal table at Paris 2024 just three years after their worst Olympic showing in nearly 50 years. In Tokyo, Team GB won just two medals in rowing, a silver, and a bronze, leaving them down in 14th position in the sport, failing to win a gold medal for [...]
Nadal and Alcaraz set for Paris 2024 Olympics doubles June 12, 2024 The King of Clay Rafael Nadal and French Open winner Carlos Alcaraz will team up for Spain at this year’s Paris 2024 Olympics. The duo will compete in the men’s doubles at Roland Garros as part of a strong foursome of players in the doubles category for Spain. Pablo Carreno-Busta and Alejandro Davidovich Fokina complete [...]
Xander Schauffele targets Paris 2024 Olympics after US PGA Championship victory May 20, 2024 Schauffele holed the winning putt after an emotional pep talk from his dad.
Why arguing against prize money for Olympic athletes is irrational and outdated May 13, 2024 It’s time for the rational brain to take over. These are not the beliefs of a modern, diverse and multi-ethnic society.