USA has cricket fever as nation looks to lay sporting foundations June 17, 2024 On social media platform X last week, mid-way through the USA’s T20 Cricket World Cup group game against tournament favourites India, one account explained the complicated scoreboard of cricket to an American using the analogy of a burger eating contest. The 20 overs represented 20 minutes to eat as many burgers as possible, and wickets [...]
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
Redgrave backs Brits to row their way to Paris 2024 gold June 14, 2024 Sir Steve Redgrave has backed Britain’s rowers to top the medal table at Paris 2024 just three years after their worst Olympic showing in nearly 50 years. In Tokyo, Team GB won just two medals in rowing, a silver, and a bronze, leaving them down in 14th position in the sport, failing to win a gold medal for [...]
Nadal and Alcaraz set for Paris 2024 Olympics doubles June 12, 2024 The King of Clay Rafael Nadal and French Open winner Carlos Alcaraz will team up for Spain at this year’s Paris 2024 Olympics. The duo will compete in the men’s doubles at Roland Garros as part of a strong foursome of players in the doubles category for Spain. Pablo Carreno-Busta and Alejandro Davidovich Fokina complete [...]
Xander Schauffele targets Paris 2024 Olympics after US PGA Championship victory May 20, 2024 Schauffele holed the winning putt after an emotional pep talk from his dad.
Why arguing against prize money for Olympic athletes is irrational and outdated May 13, 2024 It’s time for the rational brain to take over. These are not the beliefs of a modern, diverse and multi-ethnic society.
Delicious Orie has tasted defeat but is eyeing sweet success at Paris 2024 Olympics May 11, 2024 Moscow-born Orie is bidding to emulate his idol Anthony Joshua with Olympic gold this summer.
I watched Tom Daley at London 2012 – now I’m diving with him at the Olympics May 10, 2024 The pair won World Championships silver in February, 12 years after Williams watched Daley from the stands at London 2012.
Ed Warner: Forget WrestleMania, Super Bowl or the Olympics – London mayor should seek hefty portfolio of sporting events May 2, 2024 Cultivating a calendar of repeat events has far greater benefit over time than splurging on a mega jamboree.
UK sporting bodies join forces to call for action over dirty waters April 30, 2024 Seven UK sporting bodies have joined forces to protect the waters they rely on and campaign for “healthy and nature-rich blue spaces.” The Angling Trust, British Rowing, British Triathlon, GB Outrigger, Paddle UK, Royal Yachting Association (RYA) and Swim England have formed the Clean Water Alliance in response to concerns over sewage pollution in rivers [...]