IMG’s three sports sponsorship trends to watch in 2026 Sport Business Look out for higher demands on AI, more prediction markets and greater sophistication in women’s sport sponsorships next year, says IMG partnerships expert Sam Galet. As we close out 2025 and look ahead to 2026, the sports business landscape is once again at an inflection point. Rightsholders, brands and agencies are all asking the same [...]
Women’s Euro 2025: WSL and Barcelona lead way for player provision Sport Business The Women’s Super League’s status as the leading domestic competition has been underlined by a squad analysis of all players at the current Women’s Euro 2025. While some European clubs are arguably bigger in terms of historical success and star power, as a whole the English top flight has by far the biggest array of [...]
American fund interested in minority stake in Chelsea Sport Business The founder of Angel City FC Kara Nortman is reportedly interested in buying a stake in Women’s Super League club Chelsea FC Women. Monarch Collective, a £123m fund launched by Nortman, is interested in a minority stake in the WSL champions Chelsea, according to Sky News’ Mark Kleinman. National Women’s Soccer League club Angel City [...]