Rugby resists modern marketing but Les Bleus have created a blueprint Sport Business The sport of rugby union can be confusing. I don’t mean the rules – although they are part of the problem – but more how a sport can both thrive and struggle to survive almost simultaneously. Nowhere has this been more evident than in the 2026 men’s Six Nations. It was a tournament many claim [...]
Streaming surpasses free-to-air TV in key European markets, research shows Sport Business Streaming has already surpassed linear television in key European markets, new research released this week shows. Fans now consume a larger share of sport via digital platforms than free-to-air television in Italy and Spain, with Iberian audiences watching around 40 per cent more of their sport through streaming services, according to Altman Solon’s Global Sports [...]
The Louis Theroux Manosphere doc is horrid, addictive viewing Life&Style Louis Theroux: Inside the Manosphere review and star rating: ★★★★ There was a time when Louis Theroux could have done a documentary about paint drying and no one would have dared say anything bad about it. But then over the past few years some of his BBC films have felt like weaker rehashes of topics [...]
Williams F1 ‘competing with top 50 teams in sport’, says Kenyon March 4, 2026 Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
Paramount outguns Netflix for Warner Bros February 27, 2026 Paramount Skydance has emerged victorious in the months-long battle for Warner Bros Discovery, after Netflix refused to raise its offer for the Hollywood giant. The streaming group confirmed it would not match Paramount’s latest $31 (£23)-per-share bid, ending an $83bn pursuit that had threatened to reshape the entertainment sector. “We’ve always been disciplined, and at [...]
Exclusive: PSG in talks with Netflix show Emily in Paris over appearance February 4, 2026 Paris Saint-Germain are in discussions with the makers of hit Netflix show Emily in Paris about a potential collaboration in the future, City AM can reveal. The talks could see the Champions League holders and Club World Cup finalists feature in a future episode of the series, which follows the adventures of an American marketing [...]
Disney names new CEO as UK streaming shows early lift February 3, 2026 Walt Disney has ended its long-running succession drama by appointing parks chief Josh D’Amaro as its next chief executive, as the group begins to see tentative signs of recovery in its UK streaming business. D’Amaro, chairman of Disney Experiences, is to take over from Bob Iger at Disney’s annual meeting on 18 March. Iger, who [...]
Disney streaming gains momentum as Hollywood pressure builds February 2, 2026 Disney beat Wall Street expectations in its latest quarter, buoyed by an unexpected improvement in its streaming business, despite rising costs hitting the entertainment industry. The media giant reported adjusted earnings per share of $1.63 for its first fiscal quarter, ahead of estimates of around $1.56. Revenue rose five per cent year on year to [...]
Tyson Fury’s comeback fight will be broadcast on Netflix January 28, 2026 Netflix will broadcast its first ever live event from the United Kingdom when Tyson Fury exits retirement to take on Arslanbek Makhmudov. The card has been scheduled for 11 April with the location as yet unknown, but the bout has been agreed in conjunction with boxing’s latest tycoon Turki Alalshikh and his magazine, The Ring. [...]
Live sport credited for Netflix subscriber surge as sign-ups hit 325m January 21, 2026 Netflix has credited its investment in live sport for a surge in sign-ups as quarterly revenue rose to beyond $12bn. Results for Q4 saw income rise by nearly 30 per cent $2.4bn while subscriber numbers jumped to 325m. Netflix was the exclusive global broadcaster of the bout between influencer Jake Paul and former world heavyweight [...]