Why 2025 in sport marketing was the year that changed everything Sport Business For much of the last decade, sports marketing followed a familiar script: globalisation, digital scale and steadily inflating rights fees. In 2025, that script broke. This year forced brands, rights-holders and investors to confront harder truths about attention, technology and value, and in doing so, it reset how sport is bought, sold and measured. From [...]
MLB London Series still has future despite cancellation, insists City Hall Sport Business Major League Baseball still has a future in the capital despite next year’s scheduled MLB London Series being called off, insists City Hall. The New York Yankees were due to play a pair of games against the Toronto Blue Jays next June in what would have been the first MLB match in London since 2024. [...]
Shark Tank star Mark Cuban joins $750m private equity sports fund Sport Business Star of Shark Tank and former Dallas Mavericks majority owner Mark Cuban is part of a new $750m private equity sports fund. Harbinger Sports Partners Fund will look to acquire minority stakes across a number of sports including Major League Baseball (MLB), National Football League (NFL) and National Basketball Association (NBA). Other figures included are [...]
Savannah Bananas baseball: How Banana Ball is changing US sport March 6, 2025 Banana Ball, headed up by the Savannah Bananas, has changed the way fans consume sport in the United States. Is the model of the biggest sports team you’ve never heard of an example for the rest of us? Very few things in sport are completely original these days; organisations, entrepreneurs and billionaires often take inspiration [...]
Baseball home run for London as MLB weekend generates £56m January 13, 2025 London will miss the benefit of MLB in 2025 after last year’s MLB London Series boosted the capital’s economy by £56.5m. Back-to-back matches between the New York Mets and Philadelphia Phillies drew in over 108,000 fans at the London Stadium with the nation outside of London benefiting to the tune of a further £9m. The [...]
Brit gets MLB debut with Los Angeles Dodgers June 17, 2024 Michael Peterson has become the first English Major League Baseball (MLB) player since 2015 to earn a maiden big league call-up. The 30-year-old from Middlesex has joined the Los Angeles Dodgers from AAA affiliate Oklahoma City. He has represented Great Britain in the World Baseball Classic, where last year he left a mark in striking [...]
Watch London Stadium transform into MLB pitch June 8, 2024 West Ham United’s Olympic Stadium has undergone a Stateside makeover for this weekend’s MLB showpiece. National League East teams the Philadelphia Phillies and the New York Mets will face off in a two-game series this weekend at the former Olympic Stadium. Nearly 150,000 square feet of synthetic turf has been installed in Stratford with West Ham [...]