Deloitte big winner at Winter Olympics as sponsor sees engagement surge Sport Business Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]
Ukraine invasion anniversary prompts fresh Russia Paralympics ban calls Sport Business Calls for the ban on Russian Paralympians to be reinstated have heightened as the invasion of Ukraine marks its fourth anniversary. The Winter Paralympics is set to begin next week, days after today’s conflict anniversary, with the International Paralympic Committee admitting 10 Russian and Belarusian athletes despite Western outcry. Officials representing host country Italy have [...]
I went to the Winter Olympics but I found Milan shrugging its shoulders Sport Business Milan is parading its beauty at the Winter Olympics. The sun is out, the centuries-old streets are majestic and pristine. Prada, Gucci and Ralph Lauren logos plaster every corner, and there is no shortage of Michelin Guide restaurants. It’s no surprise that London has been haemorrhaging non-doms and wealthy investors to this glorious metropolis. But [...]
How the business of photographing the Winter Olympics has changed February 18, 2026 Getty Images’ Ken Mainardis takes us through how the business of snapping the Winter Olympics has changed over time. Picture this – you hoist a 20kg bag of camera equipment onto your back and ski down an Olympic course to lie down in the snow and wait for hours for competition to start, all so [...]
Milano Cortina Winter Olympics: How much is a gold medal worth? February 17, 2026 Top City insurers have revealed the value of a Milano Cortina Winter Olympics gold medal as Britain enjoys a flurry of top gongs so far in Italy. Matt Weston has picked up two gold medals in the skeleton, one of which was in the mixed team sliding event with compatriot Tabitha Stoecker. And duo Charlotte [...]
NHL and Serie A team up ahead of 2026 Winter Olympics July 22, 2025 The NHL is joining forces with Italian football’s Serie A to cross-promote ahead of next year’s Winter Olympics in Milan-Cortina. The National Hockey League (NHL), National Hockey League Players’ Association (NHLPA) and Serie A have agreed a global content partnership around the NHL’s 2025 European Player Media Tour next month. This year, the annual event [...]
Six Nations to stage first Thursday match since 1948 May 19, 2025 The Six Nations will have a match on Thursday for the first time since 1948 after fixtures for the 2026 competition were confirmed on Monday. Ireland will travel to take on France on Thursday 5 February in the opening match of the 2026 competition as France aim for back-to-back titles. The shift to a Thursday [...]