How Formula 1 is reengineering car branding Sport Business It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
McLaren F1 team set for £3bn valuation after stake sale Sport Business McLaren F1 is set for a £3bn valuation after two shareholders buy out the minority stakes they don’t already own. The sovereign wealth fund of Bahrain, Mumtalakat, and UAE-based investment group CYVN Holdings are set to buy out the 30 per cent holding in McLaren Racing that is not currently theirs, according to Sky News’ [...]
Revolut leads $500m fintech push into Formula 1 Fintech Revolut, Airwallex and OKX are among global fintech giants turning to Formula 1 in a major advertising push. Fintech firms piled over $500m (£370m) into F1 sponsorship deals for the 2025 season in a bid to ramp up their promotions. It comes as the average value of an F1 sponsorship deal climbed to over $6m [...]
Verstappen admits Russell crash shouldn’t have happened June 2, 2025 Formula 1 world champion Max Verstappen has accepted that his crash into Mercedes rival George Russell at the Spanish Grand Prix “was not right and shouldn’t have happened”. The hot-headed Dutchman veered into Russell with two laps remaining, earning a 10-second penalty which demoted him from fifth to 10th and three penalty points which leave [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
Why McLaren vs Indianapolis 500 winner Alex Palou trumps Man City vs Premier League December 24, 2024 All eyes may be on the ongoing dispute between the Premier League and Manchester City, but is it McLaren Racing who in fact have the most interesting sports law case of 2025? It has gone under the radar on European shores but an ongoing dispute between the famous racing outfit and former driver Alex Palou [...]