Luke Littler face trademark is ‘smart move’ but ‘not silver bullet’, say experts Sport Business Darts sensation Luke Littler’s has moved to trademark his face amid AI deepfake fears. We ask IP and sports rights experts whether it checks out. Luke Littler and Matthew McConaughey aren’t obvious bedfellows, but the all-conquering darts sensation has taken a leaf out of the Magic Mike star’s playbook. Littler has lodged an application with [...]
Formula 1 plans peace talks with raging drivers after Verstappen Mario Kart jibe Sport Business Formula 1 chiefs plan talks with drivers aimed at quelling a rebellion over its new engine rules after four-time world champion Max Verstappen likened the racing to video game Mario Kart. Verstappen was among the most vociferous after finishing sixth in the season-opening Australian Grand Prix on Sunday, but current title-holder Lando Norris also issued [...]
How Formula 1 is reengineering car branding Sport Business It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
Verstappen future in doubt as Red Bull rocked by third key departure in a year December 9, 2025 Red Bull Racing have been rocked by the departure of Helmut Marko, the man credited with turning them into Formula 1’s most dominant team, after 26 years with the organisation. Marko is the third pivotal figure in the team’s F1 success to leave in the last year, following design guru Adrian Newey and team principal [...]
F1 Arcade: Global sell-outs expected for three-way Abu Dhabi title fight December 1, 2025 The nailbiting Formula 1 title fight between Lando Norris, Max Verstappen and Oscar Piastri is likely to see the chain of F1 Arcade sites sell out, according to its new chief. The two McLaren drivers and four-time F1 world champion Verstappen head to the season finale in Abu Dhabi this weekend with all three in [...]
Verstappen admits Russell crash shouldn’t have happened June 2, 2025 Formula 1 world champion Max Verstappen has accepted that his crash into Mercedes rival George Russell at the Spanish Grand Prix “was not right and shouldn’t have happened”. The hot-headed Dutchman veered into Russell with two laps remaining, earning a 10-second penalty which demoted him from fifth to 10th and three penalty points which leave [...]
Lewis Hamilton insists Ferrari move hasn’t turned sour after Miami spats May 5, 2025 Lewis Hamilton insists he has no problems with Ferrari or fellow driver Charles Leclerc but says he won’t apologise for spiky exchanges with the team during a frustrating Miami Grand Prix. The seven-time Formula 1 champion snapped at race engineers on the team radio as he waited for them to ask Leclerc to let him [...]
Does Liam Lawson have a legal case against his Red Bull demotion? March 30, 2025 The big Formula 1 news of last weekend was the demotion of Liam Lawson from Red Bull to junior sister team Racing Bulls. His former teammate Yuki Tsunoda has been promoted to the senior team to partner four-time world champion Max Verstappen, while Lawson will line up alongside Isack Hadjar in what is now a [...]
Mercedes F1 boss Wolff cools talk of Verstappen swoop March 13, 2025 Mercedes Formula 1 boss Toto Wolff insists they are no longer pursuing a sensational move to poach world champion Max Verstappen from Red Bull. Wolff openly floated a swoop for Verstappen last year as Red Bull became embroiled in a crisis surrounding team principal Christian Horner’s alleged behaviour. But on the eve of the 2025 [...]
Full Formula 1 grid as Isack Hadjar joins to complete 2025 line up December 19, 2024 All seats on the 2025 Formula 1 grid have been filled after Liam Lawson was confirmed as Sergio Perez’s replacement at Red Bull Racing with Isack Hadjar replacing the Kiwi at RB. Mexican Perez was sacked on Wednesday after a 2024 season where he consistently finished below par in comparison to his teammate Max Verstappen. [...]