S4 Capital snaps up Salesforce specialist Destined July 26, 2021 S4 Capital has snapped up a marketing firm specialising in Salesforce as Sir Martin Sorrell’s ad firm targets further expansion in the aftermath of the pandemic. The London-listed company said it will merge with Australia-based Destined with its data division Mightyhive in a bid to bolster its presence in Asia Pacific. Destined, which is a [...]
Sir Martin Sorrell’s ad agency terminates office leases to go fully hybrid June 7, 2021 London-based S4 Capital, the advertising agency run by Sir Martin Sorrell, has terminated several office leases as staff are being encouraged to adopt fully flexible hybrid working practices. The advertising guru, who resigned from his previous firm WPP in 2018, said creativity is not being lost by the arrangements. “We always knew that our people, [...]
Sir Martin Sorrell: ‘Chickens will come home to roost’ with post-Covid tax hikes May 4, 2021 Tax rises are inevitable in order to tackle spiralling pandemic-driven public debt across the world, Sir Martin Sorrell has warned. The S4 Capital advertising mogul told City A.M. that while he expected strong economic growth this year and in 2022, “at some point the chickens do have to come home to roost”. Sorrell said he [...]
S4 Capital hikes profit forecast after strong first quarter May 4, 2021 Sir Martin Sorrell’s S4 Capital today lifted its revenue and profit targets for the full year after posting another quarter of rapid growth. The digital advertising firm reported revenue of £122m in the first three months of the year, up 35 per cent on the same time last year. Gross profit grew by a third [...]
Martin Sorrell blasts ‘petty’ WPP after share awards cut over leak claims April 29, 2021 Sir Martin Sorrell has become embroiled in a bitter row with WPP after his former company cut his share awards over accusations he leaked confidential information to the media. In its annual report published today, the advertising behemoth said the five-year payout for 2016 and 2017 awarded to Sorrell would lapse. The FTSE 100 group [...]
S4 Capital steps up a gear with automotive acquisition January 20, 2021 S4 Capital has snapped up a production studio specialising in the automotive industry as its aggressive expansion plans show no signs of slowing down. Sir Martin Sorrell’s advertising firm today said Germany-based Staud Studios would merge with its Media Monks content division. The move cements S4’s presence in Germany, which is Europe’s second largest advertising [...]
S4 Capital chases post-Brexit expansion with two more acquisitions January 4, 2021 S4 Capital today said it was ramping up its expansion plans after Brexit as the advertising firm unveiled a further two acquisitions. Sir Martin Sorrell’s marketing group has snapped up creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory. It marks the latest in a flurry of acquisitions for S4, which has grown [...]
Exclusive: Tories must be more business friendly, says ad guru Martin Sorrell November 9, 2020 The Tories must be more business friendly after failing to secure the support of the corporate world during the coronavirus crisis, ad veteran Sir Martin Sorrell has said. Speaking to City A.M., Sorrell said the government “went down the wrong direction” in its response to the pandemic earlier this year and had angered businesses with [...]
S4 Capital revenue rises after bumper BMW account win November 9, 2020 S4 Capital has posted a double-digit rise in revenue and profit for the third quarter after it secured a lucrative new account from BMW and Mini. Sir Martin Sorrell’s advertising firm booked revenue of £86.4m in the three months to the end of September, up 13 per cent on the same period last year. Gross [...]
S4 Capital plots further expansion despite Covid-19 profit hit September 9, 2020 Advertising firm S4 Capital today said it was plotting further aggressive expansion despite taking a hit to its first-half profit due to the coronavirus outbreak. The figures S4 Capital’s revenue increased 6.9 per cent on a like-for-like basis to £141.3m in the six months to the end of June. Adjusted pre-tax profit was £13.9m, down [...]