Is running the new golf? Why TCS has become title sponsor of the London Marathon September 27, 2022 For four decades the London Marathon has had a consumer-facing brand as its title sponsor, from Gillette and Mars in the 1980s to the more recent Flora and Virgin Money. But that will change on Sunday, the first race of its rebranding as the TCS London Marathon as part of a six-year contract with the [...]
Ed Warner: Marathon season revives questions about unequal fight against doping September 22, 2022 The track season is behind us and athletic thoughts now turn to autumn marathons. Berlin, renowned world record course, this Sunday. London and then Chicago within a fortnight. New York at the start of November. That’s four of the six marathon majors in seven weekends, and doubtless plenty of competition among race organisers to secure [...]
BBC wins the race for London Marathon broadcast rights for another five years June 20, 2022 The BBC will broadcast the London Marathon for a further five years after extending its long-standing rights agreement with the race’s organisers. The new deal begins with this year’s edition of the 26-mile race, which is due to take place on 2 October, and runs until 2026, marking 45 years of live coverage on the [...]
Weekend of achievements: 30 fun new world records set at London Marathon October 4, 2021 A Londoner can boast she is now the fastest woman to finish a marathon in a cake, having competed in this year’s London Marathon. The effort by Anna Bassil, 42, of St Albans, is among 30 official Guinness World Records (GWR) titles which were broken as the Virgin Money London Marathon returned after last year’s [...]
Jepkosgei and Lemma triumph as fans return to the London Marathon October 3, 2021 Joyciline Jepkosgei and Sisay Lemma won the women’s and men’s London Marathons for the first time as British junior doctor Phil Sesemann shocked the field to finish seventh. Over 40,000 took part in today’s Marathon, and 50,000 completed the race virtually, as crowds returned to the streets of the capital for the first time since [...]
Lend your support to City A.M.’s London Marathon runner and help charity Give Them A Sporting Chance September 22, 2021 City A.M. hit the streets again this week and thousands of runners are preparing to do the same at the London Marathon next month. Among them will be City A.M.’s own representative George Reed, who is raising money for Give Them A Sporting Chance, a charity that helps carers and those with disabilities of all [...]
Virgin Money Giving to be shut down after London marathon August 27, 2021 Virgin Money Giving, a not-for-profit fundraising platform, will close at the end of November, shortly following the London marathon, which it will no longer sponsor after this year. The bank said 26 jobs would be lost as a result of the closure which was decided after a strategic review of Virgin Money Giving was conducted. [...]
London Marathon 2022 will move from traditional April date for third year running August 18, 2021 The London Marathon 2022 has for the third year running moved from its traditional April date. It will take place in October as organisers say they are looking to minimise the impact of the Covid-19 pandemic on the landmark race. Traditionally in April, both the 2020 and 2021 editions of the race had to be [...]
Tickets go on sale for second virtual London Marathon February 16, 2021 Tickets go on sale for second virtual London Marathon
Week in Sportbiz: Fifa spooked into action by Super League talk; Uefa may rip up Euro 2020 plans; London Marathon chiefs eye records January 21, 2021 Is football governing bodies’ ultimate bogeyman the European Super League in danger of actually happening? Fifa and its six confederations, including Uefa, have been sufficiently spooked into warning they will ban any footballer who takes part in a putative breakaway competition from playing in World Cups and their regional equivalents, such as the European Championship. [...]