Punk Padel and Tough Mudder: It pays for sports to buy into fun innovation Sport Business I am happy to go down any rabbit hole, or country lane, in search of innovation in sport. Driving back from a trail race the other day, I passed a small sign tucked on a grassy verge in deepest Sussex. “Punk Padel”, it seemed to whisper rather than shout, as if conscious it was out [...]
‘Quite insane’: Inside the World’s Deepest Marathon, 1km underground Sport Business This weekend 60 amateur runners will try to become the first to complete a marathon almost a mile underground in a Swedish mine. We spoke to one from the City of London to ask: why? “I’ll try and show you what it’s like down here,” says the man in the video, his view of the [...]
London Marathon Events sprints to record surplus as profits surge Sport Business The organiser of the London Marathon achieved a record surplus last year as pre-tax profit almost doubled to £12m. London Marathon Events, which also runs several other mass participation races, grew revenue from £48.9m to £59.8m and profit from £6.8m to £12.0m. That resulted in a record surplus passed to the London Marathon Foundation, its [...]
2025 London Marathon raises world record £75m for charity May 1, 2025 The London Marathon has broken its own record for the world’s biggest one-day fundraising event after the 2025 race generated more than £75m for charity. The final total won’t be revealed until later this year but has already eclipsed the £73.5m raised last year, which set a new global benchmark for contributing to good causes. [...]
Tens of thousands set off on London Marathon April 27, 2025 Runners have set off on the 45th TCS London Marathon, with celebrities, MPs and the fathers of two girls killed in the Southport attack taking part. More than 56,000 participants are expected on the 26.2-mile course through the capital on what is forecast to be a warm, dry day with temperatures of up to 22C. [...]
Sport isn’t as inclusive as it thinks it is – but brands can make it right December 3, 2024 From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]
Fund-racing: London Marathon runners smash world record for charity September 25, 2024 Five months on from the race the final total has been confirmed, dwarfing the previous record of £66.4m.
Marathon chiefs grow portfolio further by teaming up with London T100 triathlon May 8, 2024 It comes after London Marathon Events formed a joint venture with UK Athletics and the Great Run Company.
Iceland boss thanks medics who ‘saved his life’ after collapse in London Marathon April 22, 2024 "I collapsed and fell unconscious less than 2 miles before the London Marathon finish line with hyperthermic shock - body temp was 42 and rising."
London Marathon mania: Record-number of runners fill City’s streets April 21, 2024 A record number of people finished the TCS London Marathon, making the 2024 edition the biggest ever in the event’s history.