British and Irish Lions get trendy with TikTok partnership June 20, 2025 The British and Irish Lions have stepped into the modern age, announcing a partnership with social media giant TikTok. The deal will see the touring rugby team use TikTok to reach a new generation of rugby fan. The team’s social presence on the Chinese-owned brand is healthy but lower than many other sports teams. They’ve [...]
British and Irish Lions ticket prices teeter on verge of greed June 20, 2025 I love the British and Irish Lions but quite frankly the touring side is teetering on becoming a black hole of greed, pulling fans’ precious pennies and pounds into a vortex of commercial excess. Take Friday’s exhibition match against Argentina at Dublin’s Aviva Stadium. There were a number of single tickets still available just yesterday [...]
Do British and Irish Lions rugby stars risk double tax on £100,000 fee? May 17, 2025 With the stars of the British and Irish Lions touring rugby team getting a wage, how do they avoid being taxed twice? In today’s global sporting landscape, with athletes and teams constantly moving across borders, the tax implications of international competition are both significant and complex. Whether it’s the British and Irish Lions touring Australia [...]
Andy Farrell Lions coaching picks are smart but uninspiring March 29, 2025 It can take as long as four months to sail from the shores of the British Isles to the port of Brisbane, where the first Test of the British and Irish Lions tour will take place. Given there’s only 114 days until that first Test, it would be one hell of a shift for Shaun [...]
Who has played themselves into and out of the British and Irish Lions tour? March 21, 2025 If the Six Nations taught us anything it’s that picking a squad for this year’s British and Irish Lions tour to Australia is going to be very difficult. For some players a strong Six Nations has catapulted them from nobody to somebody, or from a fringe player into a starter. And for others it has [...]
Lions will smash Aussies and England will win World Cup in 2025 January 3, 2025 Happy New Year one and all! The upcoming 12 months are going to be filled with brilliant rugby moments but the Lions and England Women top the billing for me. Because 2025 has a lot going on, but the British and Irish Lions tour of Australia in July and the Women’s Rugby World Cup headline [...]
British and Irish Lions launch 2025 Wallabies tour shirt November 6, 2024 The British and Irish Lions this morning launched the shirt that will be worn on the 2025 tour of Australia next year. A classic palate returns, albeit with a slightly darker tone, as the British and Irish Lions look to win their first tour since they last played the Wallabies in 2013. The team, made [...]