LA Olympic Games passes $2bn in sponsorship deals Sport Business The Los Angeles Olympic Games has seen sponsorship value pass $2bn, over two years out from the 2028 showpiece event. The LA28 company tasked with finding sponsors came into 2025 with two partners but is set to end the year with 15, with a value surpassing $2bn. The target figure of $2.5bn is well within [...]
Boxing nearing Los Angeles 2028 Olympic Games inclusion Sport Boxing’s once uncertain Olympic future appears to have been resolved with the sport set to feature in the 2028 Games in Los Angeles. The International Olympic Committee itself organised the sport’s competitions at the last two Games – in Tokyo in 2021 and Paris in 2024 – after governance issues relating to the International Boxing [...]