Jaguar: First look at electric car revealed following rebrand backlash December 3, 2024 Jaguar has revealed the first look at its new luxury electric car following a backlash over its recent rebranding. The iconic Britich carmaker sparked criticism last month after switching up its logo to ‘JaGUar’ and launching an ad which included slogans such as “delete ordinary” and “copy nothing.” The move led to accusations Jaguar was [...]
Manchester United have got it right where Jaguar rebrand got it wrong November 30, 2024 Manchester United are showing Jaguar that inclusivity is about doing, not just showing, through their action on prostate cancer, writes Matthew Fletcher-Jones. It’s been a good week or so for football. Promotion for England and Wales in the Nations League (a format innovation that actually works), a Premier League weekend with the champions in ‘crisis’, [...]
Substance must overtake style if Jaguar’s to stay in the race November 25, 2024 Jaguar, whose corporate rebranding exercise sparked a wave of mockery and confusion last week, has met the backlash with a plea for people to “reserve judgment.” This optimistic request suggests that, despite the achingly progressive sentiment behind the carmaker’s new attitude, it doesn’t really understand the internet. Asking social media users to reserve judgement is [...]
TWR reveals Jaguar XJS ‘Supercat’ restomod with V12 power November 22, 2024 Following a teaser earlier this year, the reborn TWR has released more information about its stunning Supercat. Based on the – somewhat maligned – Jaguar XJS, the Supercat is an extreme, motorsport-inspired restomod powered by a supercharged V12 engine. TWR has already taken a number of orders for the Supercat, which starts from £225,000 before [...]
Why ‘radical’ Jaguar rebrand is following in Apple’s footsteps November 22, 2024 Jaguar’s controversial rebrand has not been far from the headlines in the last few days, with online commentators slating the move as a “disaster”. The criticism came after the British manufacturer, which is part of the wider Jaguar Land Rover group, unveiled marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing” earlier this [...]
Jaguar rebrand shows the risk of embracing the fleeting ‘now’ November 22, 2024 The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
Jaguar Land Rover: Profit accelerates but sales stall November 8, 2024 Jaguar Land Rover has revealed its pre-tax profit accelerated by 25 per cent during the first half of its financial year despite its revenue flatlining. The automotive giant has reported a profit of £1.1bn for the first six months of its year to the end of September 2024. However, its revenue remained at £13.7bn. For [...]
Jaguar Land Rover: Drivers using plug-in hybrids as ‘stepping stone’ towards electric cars October 30, 2024 Jaguar Land Rover has revealed a sharp rise in the sales of its plug-in hybrid models (PHEV) as its customers use them as a ‘stepping stone’ towards battery electric vehicles (BEV). The automotive giant has reported a 59 per cent rise in PHEV sales during the first half of its financial year compared to the [...]
Jaguar Land Rover plans £500m ‘factory of the future’ in UK electric vehicle drive September 26, 2024 Jaguar Land Rover (JLR) has announced plans to invest £500m to transform one its historic factories as part of its drive to build more electric vehicles. The Whitley-headquartered automotive giant has already spent £250m on upgrading the Halewood plant, near Liverpool, which was originally constructed in 1963 to make the Ford Anglia. The work will [...]
Jaguar Land Rover and Porsche supplier almost triples sales August 21, 2024 Andersen EV, an electric charging start-up which supplies the likes of Jaguar Land Rover and Porsche, almost tripled its sales during its latest financial year. The Bedfordshire-headquartered company, which was formerly known as Evios, has reported a turnover of £3.7m for the year to 31 March, 2024, up from the £1.3m it reported in the [...]