Land Rover Defender Octa review: driving the all-terrain action hero March 18, 2025 Ever since 1948, Land Rovers have been clambering over rocks, wading across rivers and squelching through muddy ruts. The new Defender Octa is different. This steroidal SUV wasn’t born for ambling along green lanes; it leaps and bounds across rough ground like a rally-raid car. In 77 years, there has never been a Land Rover [...]
Jaguar E-Type Series I restomod: A reborn Jaguar done right February 12, 2025 Elon Musk didn’t like it. Nor did Nigel Farage. The Twitterer-in-Chief responded to Jaguar’s rebrand video by asking “Do you sell cars?”. And the MP for Clacton went further, declaring: “I predict Jaguar will now go bust. And you know what? They deserve to.” Loath as I am to agree with Nigel Farage about anything, [...]
Jaguar Land Rover: Profit suffers £100m reverse despite sales rise January 29, 2025 Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise in sales. The automotive giant has posted a pre-tax profit of £523m for the final three months of 2024, down from the £627m it reported during the same period in 2023. However, despite the [...]
Jaguar: First look at electric car revealed following rebrand backlash December 3, 2024 Jaguar has revealed the first look at its new luxury electric car following a backlash over its recent rebranding. The iconic Britich carmaker sparked criticism last month after switching up its logo to ‘JaGUar’ and launching an ad which included slogans such as “delete ordinary” and “copy nothing.” The move led to accusations Jaguar was [...]
Manchester United have got it right where Jaguar rebrand got it wrong November 30, 2024 Manchester United are showing Jaguar that inclusivity is about doing, not just showing, through their action on prostate cancer, writes Matthew Fletcher-Jones. It’s been a good week or so for football. Promotion for England and Wales in the Nations League (a format innovation that actually works), a Premier League weekend with the champions in ‘crisis’, [...]
Substance must overtake style if Jaguar’s to stay in the race November 25, 2024 Jaguar, whose corporate rebranding exercise sparked a wave of mockery and confusion last week, has met the backlash with a plea for people to “reserve judgment.” This optimistic request suggests that, despite the achingly progressive sentiment behind the carmaker’s new attitude, it doesn’t really understand the internet. Asking social media users to reserve judgement is [...]
TWR reveals Jaguar XJS ‘Supercat’ restomod with V12 power November 22, 2024 Following a teaser earlier this year, the reborn TWR has released more information about its stunning Supercat. Based on the – somewhat maligned – Jaguar XJS, the Supercat is an extreme, motorsport-inspired restomod powered by a supercharged V12 engine. TWR has already taken a number of orders for the Supercat, which starts from £225,000 before [...]
Why ‘radical’ Jaguar rebrand is following in Apple’s footsteps November 22, 2024 Jaguar’s controversial rebrand has not been far from the headlines in the last few days, with online commentators slating the move as a “disaster”. The criticism came after the British manufacturer, which is part of the wider Jaguar Land Rover group, unveiled marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing” earlier this [...]
Jaguar rebrand shows the risk of embracing the fleeting ‘now’ November 22, 2024 The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
Jaguar Land Rover: Profit accelerates but sales stall November 8, 2024 Jaguar Land Rover has revealed its pre-tax profit accelerated by 25 per cent during the first half of its financial year despite its revenue flatlining. The automotive giant has reported a profit of £1.1bn for the first six months of its year to the end of September 2024. However, its revenue remained at £13.7bn. For [...]