The Beano’s message for brands: Think more ‘kid’ October 1, 2019 Once the epicentre of hacks, liquid lunches, and anonymous sources, Fleet Street now finds itself home to international Emmy-nominated content makers, creatives, and digital gurus. In fact, Beano’s London HQ has been based in Fleet Street since 2016. As well as taking the famous (and infamous) Dennis and Gnasher global in our new animation – [...]
DEBATE: Is it fair to consider ITV’s Love Island the biggest advertising opportunity of 2019? August 2, 2019 Is it fair to consider ITV’s Love Island the biggest advertising opportunity of 2019? Dave Lawrence, planning partner at creative agency Brave, says YES. Whether the show was the “biggest advertising opportunity” depends on what that brand was trying to achieve. While the women’s World Cup earlier this year, for example, had a much larger [...]
ITV used Facebook to find Jeremy Kyle Show contestants July 31, 2019 ITV used Facebook to find guests who wanted to take a lie detector test on its axed reality series The Jeremy Kyle Show, according to new evidence published today. In a letter to MPs, ITV boss Dame Carolyn McCall said the show’s producers used the social media platform to attract contestants, admitting that “some did [...]
ITV prospects brighten after Love Island boost July 25, 2019 | City Talk By Graeme Evans from interactive investor. A Love Island advertising boost has helped high-yielding ITV shares to recover some lost ground. While the prospect of another Love Island on our screens this winter won’t fill everyone with joy, ITV (LSE:ITV) investors are unlikely to be complaining too loudly after the current series of the hit reality show helped to bolster [...]
ITV profits stumble as broadcaster bets on Britbox for future July 24, 2019 ITV’s share price rose this morning despite seeing profits fall 16 per cent in the first half of 2019, as the broadcaster beat downbeat expectations in an “uncertain” political and economic backdrop. Read more: BBC and ITV reveal pricing for new streaming service Britbox The figures ITV’s profit before tax dropped 16 per cent year [...]
Global video-on-demand subscriptions set to near 1bn by 2024 June 3, 2019 Global subscriptions of on-demand video platforms are set to surge towards 1bn over the next five years, new figures have revealed. The total number of subscriptions will soar 86 per cent from 439m last year to 947m in 2024, according to London-based firm Digital TV Research. Read more: Live TV still holds top spot despite [...]
Easyjet and Marks and Spencer candidates for relegation in FTSE reshuffle June 2, 2019 Easyjet looks set to be the next company to fall out of the FTSE 100, with several others, including Marks and Spencer, nervously eyeing the drop ahead of the blue chip list’s reshuffle on Wednesday. The budget carrier has faced a turbulent time, which has pushed shares down 22 per cent in the last six [...]
Netflix raises prices by 20 per cent as it blames $15bn production budget May 30, 2019 Netflix is raising the prices of some of its subscriptions by as much as 20 per cent as it prepares to ramp up investment in new TV shows and films. The streaming service is increasing the cost of its standard plan, which allows users to watch on two screens, by £1 to £8.99, while the [...]
Netflix and Amazon cash in on British streaming market with double the revenue of UK services May 29, 2019 Netflix and Amazon’s revenues from UK streaming customers last year was £1.1bn, twice the amount the Britain’s biggest broadcasters made from their own streaming platforms. Netflix made around £693m in revenues from its UK subscriber base of 10m people last year, while Amazon generated £400m from 7.7m subscribers to its Prime Video platform. The figures, [...]
Live TV still the top choice for Brits despite rise of on-demand viewing May 28, 2019 Broadcast live TV is still the go-to option for Brits when deciding what to watch, despite the surge in popularity of on-demand services, a new survey has revealed. More than two-fifths of the UK population still always turn to live TV in the first instance, making traditional broadcasters the most popular choice, according to research [...]