Fifa lands first sponsor for controversial Club World Cup October 30, 2024 Fifa’s Club World Cup has received a much-needed shot in the arm after electronic appliance brand Hisense signed up as its first sponsor. The deal comes less than eight months before the revamped and expanded 32-team competition is due to take place for the first time in the US next summer. Preparations have been blighted [...]
Has Fifa wildly overestimated the value of Club World Cup media rights? October 11, 2024 Was Fifa too hasty in rejecting Apple’s reported $1bn (£760m) offer for media rights to next summer’s inaugural beefed-up Club World Cup? That is a question football’s governing body may have to ask itself as time ticks down towards the new 32-team tournament in the US next summer. With only eight months to go until [...]